A study of female consumer attitudes towards celebrity endorsement of cosmetic products within brand equity in South Africa

What public perceptions exist, and how they differ to the intended message (brand image vs brand identity) of small challenger brands in the jewellery industry, which could create barriers to market entry?

The effect of corporate rebranding : National Lotteries Commission perspective

How are tattoos, as a tool to create a personal brand, perceived by South Africans when encountered in the corporate world? : a collective case study on South African perspectives

Bloggers, beauty brands and consumer perception: a descriptive case study on the impact of beauty bloggers on brand perception within the South African context

The feasibility of crisis management : a study of consumer perception and its impact on crisis management

How does the use of religion as a shock tactic within advertising affect the consumer's perception of the brand?

Leveraging customer service to build brand equity

Political jamming : challenging hegemonic power-constellations in South Africa from a branding perspective

Selling South Africa : the use of South Africa in commercial brands' marketing efforts, national pride and the nation brand : a case study

Social enterprise brands within a South African context

Social media and best practice : the consumer-brand relationship