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1. 
Cover image for Advertising and promotion : an integrated marketing communications perspective
Advertising and promotion : an integrated marketing communications perspective
by 
Belch, George E. (George Edward), 1951-
Format: 
Books
Publication Date 
2012
Excerpt: 
Advertising and promotion : an integrated marketing communications perspective / Belch, George E
Available: Copies:
2. 
Cover image for The advertising concept book : think now, design later : a complete guide to creative ideas, strategies and campaigns
The advertising concept book : think now, design later : a complete guide to creative ideas, strategies and campaigns
The advertising concept book : think now, design later : a complete guide to creative ideas, strategies and campaigns
by 
Barry, Pete (Pete S.)
Format: 
Books
Publication Date 
2012
Excerpt: 
The advertising concept book : think now, design later : a complete guide to creative ideas
Available: Copies:
3. 
Cover image for The advertised mind : groundbreaking insights into how our brains respond to advertising
The advertised mind : groundbreaking insights into how our brains respond to advertising
by 
Du Plessis, Erik.
Table of contents http://catdir.loc.gov/catdir/toc/ecip0810/2008005803.html
Format: 
Books
Publication Date 
2008
Excerpt: 
The advertised mind : groundbreaking insights into how our brains respond to advertising / Du
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4. 
Cover image for Creative advertising : ideas and techniques from the world's best campaigns
Creative advertising : ideas and techniques from the world's best campaigns
by 
Pricken, Mario.
Format: 
Books
Publication Date 
2008
Excerpt: 
Creative advertising : ideas and techniques from the world's best campaigns / Pricken, Mario.
Available: Copies:
5. 
Cover image for Pick me : breaking into advertising and staying there
Pick me : breaking into advertising and staying there
by 
Vonk, Nancy.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0627/2005283352-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0627/2005283352-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0627/2005283352-d.html
Format: 
Books
Publication Date 
2005
Excerpt: 
Pick me : breaking into advertising and staying there / Vonk, Nancy.
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6. 
Cover image for Contemporary trends in the field of South African art and design : sex in advertising
Contemporary trends in the field of South African art and design : sex in advertising
Contemporary trends in the field of South African art and design : sex in advertising
by 
Van der Hoven, Ulrike.
Format: 
Manuscript
Publication Date 
2004
Excerpt: 
Contemporary trends in the field of South African art and design : sex in advertising / Van der
Available: Copies:
7. 
Cover image for Mass communication and advertising : the power of influencial communication
Mass communication and advertising : the power of influencial communication
Mass communication and advertising : the power of influencial communication
by 
Malatjie, Seefane.
Format: 
Manuscript
Publication Date 
2004
Excerpt: 
Mass communication and advertising : the power of influencial communication / Malatjie, Seefane.
Available: Copies:
8. 
Cover image for Propaganda and forced advertising in contemporary South African society
Propaganda and forced advertising in contemporary South African society
Propaganda and forced advertising in contemporary South African society
by 
De Bruyne, Nicholas.
Format: 
Manuscript
Publication Date 
2004
Excerpt: 
Propaganda and forced advertising in contemporary South African society / De Bruyne, Nicholas.
Available: Copies:
9. 
Cover image for Antibranding and comparative advertising : contemporary design in South Africa
Antibranding and comparative advertising : contemporary design in South Africa
Antibranding and comparative advertising : contemporary design in South Africa
by 
Schneigansz, Heidi.
Format: 
Manuscript
Publication Date 
2004
Excerpt: 
Antibranding and comparative advertising : contemporary design in South Africa / Schneigansz, Heidi.
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10. 
Cover image for The end of advertising as we know it
The end of advertising as we know it
by 
Zyman, Sergio.
Format: 
Books
Publication Date 
2003 2002
Excerpt: 
The end of advertising as we know it / Zyman, Sergio.
Available: Copies:
11. 
Cover image for Contemporary advertising trends with reference to Sigmund Freud and his interpretation of the female body
Contemporary advertising trends with reference to Sigmund Freud and his interpretation of the female body
Contemporary advertising trends with reference to Sigmund Freud and his interpretation of the female body
by 
Goetsch, Gillian.
Format: 
Manuscript
Publication Date 
2002
Excerpt: 
Contemporary advertising trends with reference to Sigmund Freud and his interpretation of the
Available: Copies:
12. 
Cover image for Truth, lies, and advertising : the art of account planning
Truth, lies, and advertising : the art of account planning
by 
Steel, Jon.
Table of contents http://catdir.loc.gov/catdir/toc/onix04/97040334.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley042/97040334.html
Publisher description http://catdir.loc.gov/catdir/description/wiley033/97040334.html
Format: 
Books
Publication Date 
1998
Excerpt: 
Truth, lies, and advertising : the art of account planning / Steel, Jon.
Available: Copies:
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Affinity Advertising and Publishing.
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Independent Institute of Education. Design School Southern Africa.
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Kotler, Philip, author.
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Advertising Media Association of South Africa.
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Affinity Advertising & Publishing
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