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25. 
Cover image for Market-based management : strategies for growing customer value and profitability
Market-based management : strategies for growing customer value and profitability
Market-based management : strategies for growing customer value and profitability
by 
Best, Roger J.
Format: 
Books
Publication Date 
2005
Excerpt: 
channels and e-marketing -- Marketing communications and customer response -- Strategic market planning
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26. 
Cover image for Dictionary of strategy : strategic management A-Z / Louise Kelly, Christopher A. Booth.
Dictionary of strategy : strategic management A-Z / Louise Kelly, Christopher A. Booth.
by 
Kelly, Louise.
Table of contents http://www.loc.gov/catdir/toc/ecip0412/2003028043.html
Format: 
Books
Publication Date 
2004
Excerpt: 
Strategic planning -- Dictionaries.
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