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1. 
Cover image for Contemporary marketing 2005
Contemporary marketing 2005
by 
Boone, Louis E.
Format: 
Books
Publication Date 
2005
Excerpt: 
-and-mortar marketers -- 6. Relationship marketing and customer relationship management (CRM) -- 7. Marketing research
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2. 
Cover image for Market-based management : strategies for growing customer value and profitability
Market-based management : strategies for growing customer value and profitability
by 
Best, Roger J.
Format: 
Books
Publication Date 
2005
Excerpt: 
Market-based management : strategies for growing customer value and profitability / Best, Roger J.
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3. 
Cover image for Strategic organisational communication : paradigms and paradoxes
Strategic organisational communication : paradigms and paradoxes
Strategic organisational communication : paradigms and paradoxes
by 
Verwey, Sonja.
Format: 
Books
Publication Date 
2003
Excerpt: 
Strategic organisational communication : paradigms and paradoxes / Verwey, Sonja.
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Strategic planning.
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Chartered Institute of Management Accountants -- Examinations -- Study guides.
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Communication in management.
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