drum -- Film : the seventh art -- Television : the zoo -- Public relations : spin cycle -- pt. 3. Media

marketing -- Direct response and database marketing -- Public relations and word-of-mouth management

. Public relations, word-of-mouth influence, and sponsorships -- Packaging, point

-- 15. Advertising and Public Relations -- 16. Personal Selling and Sales Promotion -- 17. Direct and

Finance, Public -- Law and legislation -- South Africa.

Managing human capital in public sector / Mello, David Mbati.

analysis ; Marketing plan -- Promotional basics : Promotion ; Public relations ; Publicity ; Press release

. 6. Integrated marketing communication -- ch. 7. Public relations -- ch. 8. Contextualisation of

relations for events -- Risk management and legalities -- Event project management and set up issues -- The

communication. Leadership and change communication -- Corporate social responsibility and community relations.

-- Advertising and public relations -- Sales promotion and personal selling -- Pricing concepts -- Setting the

placement -- Public relations, promotion, and advertising -- Fashion and the entertainment industry -- The