26 Results Found
00IIE
25.
by
Rossiter, John R.
Table of contents http://swbplus.bsz-bw.de/bsz061199036inh.htm
Format:
Regular print
Publication Date
1997
Excerpt:
. Media Plan Implementation -- 18. Advertising Strategy Research -- 19. Concept Development Research, MJTs
26.
by
Ogilvy, David, 1911-1999.
Publisher description http://catdir.loc.gov/catdir/description/random0414/84040525.html
Format:
Books
Publication Date
1985 1983
Excerpt:
Procter & Gamble -- 18 miracles of research -- What little I know about marketing -- Is America still top
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