Explains how earlier, more frequent market research can save a business time and money Incorporates cases

institutional environment. Based on longitudinal case study research between 2005 and 2010, the book explores

innovation. Built on years of research and experience, it employs a clear and informative how-to approach and

entrepreneurship research -- 4. Evidence about the determinants of entrepreneurship -- 5. Ethnic entrepreneurship

own business -- Market research -- Marketing and branding -- Sales and negotiation -- Design and

, and rigorous research-based articles on the formation and implementation of effective strategies and

makes them successful. Plus, you'll have all the tools you need to research, facilitate ideas, and

vital, what records you need and how to keep records easily -- 8. Doing market research : easily

-- Market Research and Analysis -- Refining the Venture Idea: Testing "Fit" and Feasibility -- Start

-- The business plan -- the entrepreneur's blueprint -- Preparing the Business Plan -- Marketing research