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1.

Cover image for MR 2

by

Brown, Tom J.

Format:

Books

Publication Date

2014

Available: Copies:

2.

Cover image for Creating new markets in the digital economy : value and worth

Creating new markets in the digital economy : value and worth

by

Ng, Irene C. L., author.

Format:

Books

Publication Date

2014

Available: Copies:

3.

Cover image for Marketing research

Marketing research

by

Zikmund, William, author.

Format:

Books

Publication Date

2014

Available: Copies:

4.

Cover image for Essentials of marketing research : putting research into practice

Essentials of marketing research : putting research into practice

by

Clow, Kenneth E.

Format:

Books

Publication Date

2014

Available: Copies:

5.

Cover image for Measuring marketing : 110+ key metrics every marketer needs

Measuring marketing : 110+ key metrics every marketer needs

by

Davis, John, 1960 February 17- author.

Format:

Books

Publication Date

2013

Available: Copies:

6.

Cover image for Marketing research

Marketing research

Marketing research

by

Wiid, Jan.

Format:

Books

Publication Date

2013

Available: Copies:

7.

Cover image for Marketing research

Marketing research

by

Aaker, David A., author.

Format:

Books

Publication Date

2013

Available: Copies:

8.

Cover image for Qualitative consumer & marketing research

Qualitative consumer & marketing research

by

Belk, Russell W., author.

Format:

Books

Publication Date

2013

Available: Copies:

9.

Cover image for The essentials of marketing research

The essentials of marketing research

by

Silver, Lawrence S., 1948-

Format:

Books

Publication Date

2013

Available: Copies:

10.

Cover image for Essentials of marketing research.

Essentials of marketing research.

by

Zikmund, William G.

Format:

Books

Publication Date

2013

Available: Copies:

11.

Cover image for Essentials of marketing research

Essentials of marketing research

by

Hair, Joseph F., 1944-

Format:

Books

Publication Date

2013

Available: Copies:

12.

No press is bad press : exploring the effect of controversial advertising on brand image

No press is bad press : exploring the effect of controversial advertising on brand image

by

Kuilman, Kate.

Format:

Manuscript

Publication Date

2012

Available: Copies:

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Subject: Marketing research.

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Author

Zikmund, William G.

(9)

McDaniel, Carl, Jr., 1941-

(8)

Churchill, Gilbert A.

(7)

Gates, Roger H., 1942-

(6)

Hair, Joseph F.

(6)

Malhotra, Naresh K.

(6)

Aaker, David A.

(5)

Babin, Barry J.

(5)

Bush, Robert P.

(5)

Ortinau, David J.

(5)

(4)

Kumar, V., 1957-

(4)

Babin, Barry J., author.

(3)

(3)

D'Alessandro, Steven, author.

(3)

(3)

Diggines, Colin.

(3)

Stevens, Robert E., 1942-

(3)

(3)

(3)

Winzar, Hume, author.

(3)

Zikmund, William G., author.

(3)

Blackwell, Roger D.

(2)

Burns, Alvin C.

(2)

Bush, Ronald F.

(2)

Cant, M. C. (Michael Colin), 1957-

(2)

Dillon, William R.

(2)

(2)

Engel, James F.

(2)

Firtle, Neil H.

(2)

Hawkins, Del I.

(2)

Iacobucci, Dawn.

(2)

Kotzé, Theuns, 1969-

(2)

(2)

Loudon, David L.

(2)

Lowe, Ben, 1978- author.

(2)

Madden, Thomas J.

(2)

Miniard, Paul W.

(2)

Suter, Tracy A.

(2)

Tull, Donald S.

(2)

Van der Merwe, R.

(2)

Worcester, Robert M.

(2)

(2)

Aaker, David A., author.

(1)

Achrol, Ravi S.

(1)

(1)

Alexander, Jim, 1950-

(1)

(1)

American Marketing Association.

(1)

Andrews, Justin.

(1)

(1)

Babin, Barry, author.

(1)

Bagozzi, Richard P.

(1)

(1)

Baines, Paul, 1973-

(1)

(1)

Barker, Raymond F.

(1)

Bassoon, Chrisna.

(1)

Bearden, William O., 1945-. Handbook of marketing scales.

(1)

Beckley, Jacqueline H.

(1)

Belk, Russell W., author.

(1)

Berndt, A. (Adele), 1966-

(1)

Blair, Edward, 1923-

(1)

Blattberg, Robert C.

(1)

Block, Martin P., 1946-

(1)

Block, Tamara Brezen.

(1)

(1)

(1)

Boshoff, Christo.

(1)

Brace, Ian, 1949-

(1)

Bradley, Nigel, 1958-

(1)

Bradley, Nigel.

(1)

(1)

Burgess, Steven M.

(1)

(1)

Bush, Robert P., VerfasserIn.

(1)

Callingham, Martin.

(1)

Celsi, Mary Wolfinbarger VerfasserIn.

(1)

Chansarkar, B. A.

(1)

(1)

Chisnall, Peter M.

(1)

Clow, Kenneth E.

(1)

Cook, Carla Maree.

(1)

Cooper, Donald R.

(1)

Crimp, Margaret.

(1)

(1)

Czinkota, Michael R.

(1)

D.E. Visuals (Firm)

(1)

Danziger, Pamela N.

(1)

Davis, John, 1960 February 17-

(1)

Davis, John, 1960 February 17- author.

(1)

Day, George S., author.

(1)

Digue, Sarah-Ann.

(1)

Du Plessis, P. J. (Phillipus Jacobus), 1943-

(1)

Duparcq, Patrick J.

(1)

Evans, Martin (Martin J.)

(1)

Farris, Paul W.

(1)

Fischer, Eileen, 1959- author.

(1)

Fletcher, J. H.

(1)

(1)

Gates, Roger, 1942- author.

(1)

(1)

Gerber-Nel, C. (Charlene)

(1)

Grobbelaar, Carine.

(1)

Hair, Joseph F. 1944- VerfasserIn.

(1)

Hair, Joseph F., 1944-

(1)

(1)

(1)

Hill, Nigel, 1952-

(1)

Housden, Matthew.

(1)

Houston, Michael J.

(1)

Institute of Marketing Management.

(1)

James, Karen E.

(1)

Jobson, Ellen Kelly.

(1)

Kaden, Robert J.

(1)

Kambule, Simosa Lebogang.

(1)

Katz, Georgina.

(1)

Khumalo, Philani.

(1)

Kolb, Bonita M.

(1)

Kozinets, Robert V., 1964- author.

(1)

(1)

Kumar, V., 1957- author.

(1)

Lamb, Charles W.

(1)

Leone, Robert P., author.

(1)

Lewis, Roger, 1944 September 27-

(1)

(1)

Lindström, Martin, 1970-

(1)

Lopetcharat, Kannapon.

(1)

Lowe, Ben, 1978-, author.

(1)

(1)

Luck, David Johnston.

(1)

Madiba, Mfundo.

(1)

Makhafola, Kelebogile.

(1)

Malhotra, Naresh K. author.

(1)

Malhotra, Naresh K., author.

(1)

(1)

Market Research Society.

(1)

(1)

McDaniel, Carl D. Contemporary marketing research.

(1)

McDaniel, Carl, Jr., 1941- author.

(1)

Millward Brown (Firm)

(1)

Minnaar, Ninette.

(1)

Mouncey, Peter.

(1)

Moutinho, Luiz.

(1)

Mujeer, A. Qasim.

(1)

Mullins, John W. (John Walker)

(1)

Nel, D. (Daniel)

(1)

(1)

Netemeyer, Richard G., 1956-

(1)

Ng, Irene C. L., author.

(1)

Nxumalo, Ntombi.

(1)

Ortinau, David J., VerfasserIn.

(1)

Paredes, Maria Dulce.

(1)

(1)

Popcorn, Faith.

(1)

Pougnet, Jacqueline.

(1)

(1)

Prince, Melvin.

(1)

Raaij, W. Fred van.

(1)

Racom Communications.

(1)

Rangasamy, Rikashni.

(1)

Reekie, W. Duncan.

(1)

Rees, Rhiannon.

(1)

(1)

Roe, Michael, 1931-

(1)

Rousseau, Deon.

(1)

Runyon, Kenneth E.

(1)

(1)

Rädel, F. E. (Fritz E.)

(1)

Saunt, Michelle Margot.

(1)

Schindler, Pamela S.

(1)

Seybold, Patricia B.

(1)

Shankar, Venkatesh.

(1)

Sheth, Jagdish N.

(1)

(1)

Silver, Lawrence S., 1948-

(1)

Smith, D. V. L. (David Van Lloyd)

(1)

Sookdiyal, Nishta.

(1)

Sponder, Marshall.

(1)

Sterne, Jim, 1955-

(1)

Stevens, Robert E., 1942- Market analysis.

(1)

Stone, Merlin, 1948-

(1)

Sudman, Seymour.

(1)

Trevitt, Roger.

(1)

(1)

Underhill, Paco.

(1)

(1)

Van Wyk, H. de J.

(1)

Versfeld, R. Andrew.

(1)

Walther, Kathrin.

(1)

(1)

Webb, John R. (John Richard), 1949-

(1)

Wegner, Trevor.

(1)

Wilkie, William L.

(1)

(1)

Wrenn, Bruce. Marketing research.

(1)

(1)

Zikmund, William, author.

(1)

Format

(125)

(25)

Electronic Resources

(5)

(3)

(1)

Item Category 1

Developer Books

Non-Fiction Books

Prescribed Books

Recommended Books

Theses/Dissertations

Material Type

Prescribed books

Recommended Books

Reference Books

Theses/Dissertations

Language

(159)

Library

RC Bloemfontein

RC Braamfontein

RC Nelson Mandela Bay

RC Pietermaritzburg

RC Pretoria CBD

VC Durban North

VC Nelson Mandela Bay

VC Pietermaritzburg

Shelf Location

On-Shelf Blackboard Learn (IIE CAT only)

On-Shelf Faculty Commerce (IIE CAT only)

On-Shelf Faculty Humanities (IIE CAT only)

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Publication Date

Subject

Consumer behavior.

(14)

(14)

Marketing research -- Case studies.

(10)

Branding (Marketing)

(9)

Marketing research -- South Africa.

(7)

Marketingforschung.

(6)

Marktforschung.

(6)

Consumers -- Research.

(5)

(4)

Marketing -- Recherche.

(4)

Marketing research -- Methodology.

(4)

(4)

Consumers -- South Africa.

(3)

Customer relations.

(3)

Marktonderzoek.

(3)

Internet marketing.

(2)

Marketing -- Evaluation.

(2)

Marketing -- Mathematical models.

(2)

Marketing -- South Africa.

(2)

Marketing research -- Problems, exercises, etc.

(2)

(2)

Motivation research (Marketing)

(2)

(2)

Qualitative research.

(2)

(2)

Administración.

(1)

Advertising -- Cosmetics.

(1)

Advertising and children.

(1)

Aircraft industry.

(1)

Automobiles -- Marketing.

(1)

Betriebliche Kennzahl.

(1)

(1)

Brand name products.

(1)

(1)

Child consumers.

(1)

(1)

Consumer behavior -- Research.

(1)

Consumer behaviour

(1)

Consumer behaviour.

(1)

Consumer profiling.

(1)

Consumer satisfaction -- Evaluation.

(1)

Consumers, Black.

(1)

Customer relations -- Management.

(1)

Database marketing.

(1)

(1)

(1)

Fashion design.

(1)

Fashion merchandising.

(1)

Gestion par objectifs.

(1)

Industrial marketing -- Management.

(1)

Industrial marketing -- Research.

(1)

Information technology -- Economic aspects.

(1)

Internet searching.

(1)

Investigaciones.

(1)

(1)

(1)

(1)

Kotler, Philip.

(1)

(1)

Leistungskennzahl.

(1)

(1)

Marketing - Recherche.

(1)

Marketing -- Research.

(1)

Marketing -- Statistical methods -- Problems, exercises, etc.

(1)

Marketing -- Statistical methods.

(1)

Marketing Mathematical models

(1)

Marketing Research

(1)

Marketing research

(1)

Marketing research -- Computer network resources.

(1)

Marketing research -- Study and teaching.

(1)

Marketing research -- Textbooks.

(1)

Marketingaudit.

(1)

Marketingmanagement

(1)

Marktforschung -- Südafrika.

(1)

Mathematisches Modell

(1)

Mercadeo -- Investigaciones.

(1)

(1)

(1)

New business enterprises -- Planning.

(1)

Onderzoeksmethoden.

(1)

Online social networks -- Economic aspects.

(1)

Prévision économique.

(1)

(1)

Reality television programs.

(1)

SPSS for Windows

(1)

SPSS for Windows.

(1)

(1)

(1)

Social media -- Economic aspects.

(1)

Social responsibility of business.

(1)

(1)

Stereotypes (Social psychology) in advertising -- South Africa.

(1)

Stereotypes (Social psychology) in mass media.

(1)

Strategisches Management.

(1)

Sustainable development -- South Africa.

(1)

Target marketing.

(1)

Technological innovations -- Economic aspects.

(1)

Teenage consumers.

(1)

(1)

Verbraucherverhalten.

(1)

Viral marketing.

(1)

Women consumers.

(1)

Wörterbuch (Fachlexikon)

(1)

Young consumers.

(1)

comportement du consommateur -- recherche scientifique.

(1)

consommateur -- recherche scientifique.

(1)

marketing -- recherche scientifique.

(1)

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