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25.

The brand gym : a practical workout to gain and retain brand leadership

The brand gym : a practical workout to gain and retain brand leadership

by

Taylor, David, 1964-

Cover image http://catalogimages.wiley.com/images/db/jimages/9780470686195.jpg

Format:

Books

Publication Date

2010

Available: Copies:

26.

Towards effective place brand management : branding European cities and regions

by

Ashworth, G. J. (Gregory John)

Format:

Books

Publication Date

2010

Available: Copies:

27.

Cover image for Robustness development and reliability growth : value-adding strategies for new products and processes

Robustness development and reliability growth : value-adding strategies for new products and processes

Robustness development and reliability growth : value-adding strategies for new products and processes

by

King, John P. (John Paul), 1944-

Format:

Books

Publication Date

2010

Available: Copies:

28.

Cover image for The economy of brands

The economy of brands

by

Lindemann, Jan.

Format:

Books

Publication Date

2010

Available: Copies:

29.

Eating the big fish : how challenger brands can compete against brand leaders

Eating the big fish : how challenger brands can compete against brand leaders

by

Morgan, Adam, 1969-

Format:

Books

Publication Date

2009

Available: Copies:

30.

Shiny objects marketing : using simple human instincts to make your brand irresistible

Shiny objects marketing : using simple human instincts to make your brand irresistible

by

LaBonte, David A., 1953-

Format:

Books

Publication Date

2008

Available: Copies:

31.

Cover image for What is branding?

What is branding?

What is branding?

by

Healey, Matthew.

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016784666&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2008

Available: Copies:

32.

Strategic brand management

by

Elliott, Richard, 1950-

Table of contents only http://www.loc.gov/catdir/toc/ecip074/2006033911.html

Format:

Books

Publication Date

2007

Available: Copies:

33.

Cover image for Brands & gaming : the computer gaming phenomenon and its impact on brands and businesses

Brands & gaming : the computer gaming phenomenon and its impact on brands and businesses

Brands & gaming : the computer gaming phenomenon and its impact on brands and businesses

by

Nichols, David, 1967-

Table of contents http://catdir.loc.gov/catdir/enhancements/fy0643/2005056591-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0643/2005056591-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0643/2005056591-d.html

Format:

Books

Publication Date

2006

Available: Copies:

34.

Balanced brand : how to balance the stakeholder forces that can make or break your business

Balanced brand : how to balance the stakeholder forces that can make or break your business

by

Foley, John, 1955-

Format:

Books

Publication Date

2006

Available: Copies:

35.

Brand rejuvenation : how to protect, strengthen & add value to your brand to prevent it from ageing

Brand rejuvenation : how to protect, strengthen & add value to your brand to prevent it from ageing

by

Lehu, Jean-Marc.

Table of contents http://www.loc.gov/catdir/toc/ecip063/2005033280.html

Format:

Books

Publication Date

2006

Available: Copies:

36.

Moment of truth : redefining the CEO's brand management agenda

Moment of truth : redefining the CEO's brand management agenda

by

Bauer, Andreas.

Publisher description http://www.loc.gov/catdir/enhancements/fy0626/2005058610-d.html

Format:

Books

Publication Date

2006

Available: Copies:

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Subject: Product management.

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Author

De Chernatony, L. (Leslie)

(3)

Taylor, David, 1964-

(3)

(3)

(2)

Behrer, Mattias.

(2)

Berndt, A. (Adele), 1966-

(2)

Elliott, Richard H., author.

(2)

Gilmore, Fiona.

(2)

Jooste, C. J. (Christiaan Johannes), 1947-

(2)

Morgan, Adam, 1969-

(2)

Nichols, David, 1967-

(2)

Percy, Larry, author.

(2)

Pervan, Simon, author.

(2)

Riezebos, H. J., 1960-

(2)

(1)

Annacchino, Marc A.

(1)

Ashworth, G. J. (Gregory John)

(1)

Baker, Michael John.

(1)

Bauer, Andreas.

(1)

Bergh, Joeri van den, 1971-

(1)

Bergh, Joeri van den.

(1)

(1)

Brannan, Matthew J.

(1)

Britton, Terry.

(1)

Cheverton, Peter.

(1)

Cooper, Robert G. (Robert Gravlin), 1943-

(1)

Crainer, Stuart.

(1)

D'Alessandro, David F.

(1)

Davis, Scott M., 1964-

(1)

De Chernatony, Leslie, 1953-

(1)

(1)

(1)

(1)

Elliott, Richard, 1950-

(1)

(1)

Foley, John, 1955-

(1)

Gamble, Paul R.

(1)

Grinten, Jaap van der.

(1)

Grütter, Anton.

(1)

(1)

(1)

Healey, Matthew.

(1)

(1)

(1)

Jewett, William S.

(1)

(1)

Kapferer, Jean-Noël.

(1)

Kavaratzis, Mihalis.

(1)

Keller, Kevin Lane, 1956-

(1)

Kendrick, Julie.

(1)

King, John P. (John Paul), 1944-

(1)

(1)

Knapp, Duane E.

(1)

Kootstra, Gert.

(1)

(1)

LaBonte, David A., 1953-

(1)

LaSalle, Diana, 1949-

(1)

(1)

Lehmann, Donald R.

(1)

Lehu, Jean-Marc.

(1)

Lindemann, Jan.

(1)

Lippincott Mercer (Firm)

(1)

Mark, Margaret.

(1)

Maskey, Bhawana.

(1)

Mathieson, Rick.

(1)

McDonald, Malcolm.

(1)

(1)

Nickles, Elizabeth.

(1)

Owens, Michele.

(1)

Parsons, Elizabeth.

(1)

Pearson, Carol, 1944-

(1)

(1)

Priola, Vincenza, 1970-

(1)

(1)

Reinertsen, Donald G., 1950-

(1)

(1)

Shinkins, Sadie.

(1)

Sicard, Marie-Claude.

(1)

Smith, Preston G., 1941-

(1)

Soechtig, Steven G., author.

(1)

Toschka, Holger Y., author.

(1)

Trott, Paul VerfasserIn.

(1)

Wallace, Elaine.

(1)

Winer, Russell S.

(1)

Format

(67)

(1)

Item Category 1

Developer Books

Non-Fiction Books

Prescribed Books

Recommended Books

Reference Books

Material Type

Prescribed books

Recommended Books

Language

(68)

Library

RC Bloemfontein

RC Braamfontein

RC Pretoria CBD

VC Durban North

VC Nelson Mandela Bay

VC Pietermaritzburg

Shelf Location

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On-Shelf Lecturer

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Publication Date

Subject

Brand name products.

(26)

Branding (Marketing)

(13)

Brand name products -- Management.

(6)

Strategic planning.

(6)

Industrial management.

(5)

(5)

(4)

(4)

Technische vernieuwing.

(4)

(4)

Consumer behavior.

(3)

(3)

Product management -- Case studies.

(3)

Productontwikkeling.

(3)

Technological innovations -- Management.

(3)

Changement organisationnel.

(2)

Corporate image.

(2)

Corporations -- Finance.

(2)

(2)

Gestion d'entreprise.

(2)

(2)

New products -- Management.

(2)

New products -- Marketing.

(2)

Organizational change.

(2)

Planification stratégique.

(2)

Product management -- South Africa -- Case studies.

(2)

Product management -- South Africa.

(2)

Produits commerciaux -- Gestion.

(2)

Target marketing.

(2)

(2)

Wettbewerbsstrategie.

(2)

Young adult consumers.

(2)

Young consumers.

(2)

Administração da produção.

(1)

Administração industrial.

(1)

Brand name products -- Case studies.

(1)

Brand name products -- United States.

(1)

Business and Management.

(1)

(1)

Chief executive officers.

(1)

Commerce mobile.

(1)

Computer games.

(1)

Consumer satisfaction.

(1)

Creative ability in business.

(1)

Customer loyalty.

(1)

Draadloze communicatie.

(1)

Electronic games industry.

(1)

Employee motivation.

(1)

Finanças das empresas.

(1)

Food -- Marketing.

(1)

Food -- Research.

(1)

Food industry and trade -- Technological innovations.

(1)

(1)

Industrial design.

(1)

Industrial relations.

(1)

Innovationsmanagement.

(1)

Internet marketing.

(1)

(1)

Markalı ürünler.

(1)

Marketing -- Management.

(1)

Marketing -- Psychological aspects.

(1)

Marques de commerce.

(1)

(1)

Mobile commerce.

(1)

Mudança organizacional.

(1)

New products -- Management -- Case studies.

(1)

New products -- Planning.

(1)

New products -- Technological innovations.

(1)

Personnel management.

(1)

Place marketing -- Case studies.

(1)

Place marketing.

(1)

Planejamento estratégico.

(1)

Product life cycle.

(1)

Product management

(1)

Product management -- United States.

(1)

Production -- Gestion.

(1)

Produits de marque -- Gestion.

(1)

Produits de marque.

(1)

Produits nouveaux -- Gestion.

(1)

Produits nouveaux.

(1)

Produktmanagement

(1)

Produktpolitik.

(1)

Quality of work life.

(1)

(1)

Relationship marketing.

(1)

Reliability (Engineering)

(1)

Reorganisation.

(1)

Research, Industrial.

(1)

Service industries -- Management.

(1)

Sociétés -- Finances.

(1)

(1)

Strategische planning.

(1)

Success in business.

(1)

Technische Innovation.

(1)

Technological innovations.

(1)

Wikis (Computer science)

(1)

(1)

Üretim yönetimi.

(1)

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