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25.

Strategic public relations : an audience-focused approach

Diggs-Brown, Barbara.

Format:

Books

Publication Date

2012

Excerpt:

. Communicating with Audiences -- 6. Researching Effectively -- 7. Adhering to Ethical Practices and Meeting

Available: Copies:

26.

Becoming a public relations writer : a writing workbook for emerging and established media

Smith, Ronald D., 1948-

Format:

Books

Publication Date

2012

Excerpt:

: Simple Hinds -- Language Tip 4: Short Sentences -- Language Tip 5: Redundancies -- Language Tip 6: Active

Available: Copies:

27.

PR today : the authoritative guide to public relations

Morris, Trevor.

Format:

Books

Publication Date

2012

Excerpt:

present a PR proposal -- Chapter 5: PR media skills -- Chapter 6: PR events -- Chapter 7: PR in the online

Available: Copies:

28.

Dynamics of public relations and journalism : a practical guide for media studies

Clear, Annette.

Format:

Books

Publication Date

2011

Excerpt:

Available: Copies:

29.

Public relations writing : form and style

Newsom, Doug.

Format:

Books

Publication Date

2011

Excerpt:

-- Exercises -- Part 3: Writing Principles -- Chapter 6: Writing to clarify and simplify the complex: style and

Available: Copies:

30.

Public relations : a managerial perspective

Moss, Danny, 1954-

Format:

Books

Publication Date

2011

Excerpt:

-- 6.Corporate Branding and Corporate Reputation / Ian Grime -- 7.Managing Public Affairs and Lobbying

Available: Copies:

31.

Cover image for The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, & viral marketing to reach buyers directly

The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, & viral marketing to reach buyers directly

Scott, David Meerman.

Cover image http://catalogimages.wiley.com/images/db/jimages/9781118026984.jpg

Format:

Books

Publication Date

2011

Excerpt:

blogs -- Get started today -- 6. Audio and video drive action -- Digging Digg video -- What university

Available: Copies:

32.

Handbook of public relations

Skinner, J. C. (J. Chris)

Format:

Books

Publication Date

2010

Excerpt:

Available: Copies:

33.

Public relations : principles and practice

Kitchen, Philip J.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy1301/97005338-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1302/97005338-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1301/97005338-d.html

Format:

Books

Publication Date

2010

Excerpt:

Available: Copies:

34.

Creativity in public relations

Green, Andy, 1958-

Format:

Books

Publication Date

2010

Excerpt:

Evaluation of Ideas -- Tehcniques for Encouraging a Creative State of Mind -- Chapter 6: Green Light Thinking

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35.

Public relations : African perspectives

Rensburg, Ronél S.

Format:

Books

Publication Date

2009

Excerpt:

Available: Copies:

36.

Strategic planning for public relations

Smith, Ronald D., 1948-

Format:

Books

Publication Date

2009

Excerpt:

objectives -- Step 5, formulating action and response strategies -- Step 6, developing the message strategy

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