world -- Chapter 8: Internal communications -- Chapter 9: Crisis management -- Chapter 10: Corporate

Communication in management.

assessment, this title is based on the premise that public relations (PR) is a management function, one

-- Communication --Evaluation -- pt. 3. Strategy: Public Opinion and Persuasion -- Conflict Management: Dealing

-- Public opinion -- Management -- Ethics -- The law -- Research -- Media relations/print & broadcast

business -- pt. C. The broader context -- Issues and crisis management -- Ethics, legalities, and corporate

Communication in management.

-- Reputation management -- Crisis management : public relations centre stage -- Corporate social responsibility

Public relations -- Management.

; Organizational communications ; Rumor management ; Crisis communications -- The broader PR spectrum. Government

Thinking in the Creative Process -- Poor Management of the Creative Process -- Cultural/Socialization

Public relations -- Management.