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25. 
Cover image for Advertising and promotion : an integrated marketing communications perspective
Advertising and promotion : an integrated marketing communications perspective
by 
Belch, George E. (George Edward), 1951-
Format: 
Books
Publication Date 
1998
Excerpt: 
Communication in marketing.
Available: Copies:
27. 
Cover image for Achieving excellence in selling : the South African approach
Achieving excellence in selling : the South African approach
by 
Blem, Norman.
Format: 
Books
Publication Date 
1997
Excerpt: 
Communication.
Available: Copies:
28. 
Cover image for Achieving excellence in selling : the South African approach
Achieving excellence in selling : the South African approach
by 
Blem, Norman.
Format: 
Books
Publication Date 
1997
Excerpt: 
Communication.
Available: Copies:
29. 
Cover image for Advertising communications & promotion management
Advertising communications & promotion management
by 
Rossiter, John R.
Table of contents http://swbplus.bsz-bw.de/bsz061199036inh.htm
Format: 
Regular print
Publication Date 
1997
Excerpt: 
Communication in marketing.
Available: Copies:
30. 
Cover image for Introduction to advertising and promotion : an integrated marketing communications perspective
Introduction to advertising and promotion : an integrated marketing communications perspective
Introduction to advertising and promotion : an integrated marketing communications perspective
by 
Belch, George E. (George Edward), 1951-
Format: 
Books
Publication Date 
1995
Excerpt: 
Communication in marketing.
Available: Copies:
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