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37. 
Cover image for Marketing
Marketing
by 
Kotler, Philip, 1931-
Format: 
Books
Publication Date 
2013
Excerpt: 
wholesaling -- Communicating customer value: advertising and public relations -- Sales promotion and selling
Available: Copies:
38. 
Cover image for The complete marketer : 60 essential concepts for marketing excellence
The complete marketer : 60 essential concepts for marketing excellence
by 
McDonald, Malcolm.
Format: 
Books
Publication Date 
2013
Excerpt: 
marketing -- Understanding customers. Consumer buying behaviour ; Organizational buying behaviour ; Market
Available: Copies:
39. 
Cover image for Emotional labor in the 21st century : diverse perspectives on the psychology of emotion regulation at work
Emotional labor in the 21st century : diverse perspectives on the psychology of emotion regulation at work
by 
Grandey, Alicia.
Format: 
Books
Publication Date 
2013
Excerpt: 
Customer relations.
Available: Copies:
40. 
Cover image for Loyalty 3.0 : how big data and gamification are revolutionizing customer and employee engagement
Loyalty 3.0 : how big data and gamification are revolutionizing customer and employee engagement
by 
Paharia, Rajat.
Format: 
Books
Publication Date 
2013
Excerpt: 
Customer relations.
Available: Copies:
42. 
Cover image for Customers first : dominate your market by winning them over where it counts the most
Customers first : dominate your market by winning them over where it counts the most
by 
Bueno, Bolivar J.
Format: 
Books
Publication Date 
2012
Excerpt: 
Customer relations.
Available: Copies:
43. 
Cover image for The market-driven supply chain : a revolutionary model for sales and operations planning in the new on-demand economy
The market-driven supply chain : a revolutionary model for sales and operations planning in the new on-demand economy
by 
Burrows, Robert P. (Robert Penn)
Format: 
Books
Publication Date 
2012
Excerpt: 
Customer relations.
Available: Copies:
44. 
Cover image for The conversation company : boost your business through culture, people and social media
The conversation company : boost your business through culture, people and social media
by 
Van Belleghem, Steven.
Format: 
Books
Publication Date 
2012
Excerpt: 
Customer relations.
Available: Copies:
45. 
Cover image for Statistical methods in customer relationship management
Statistical methods in customer relationship management
Statistical methods in customer relationship management
by 
Kumar, V., 1957-
Format: 
Books
Publication Date 
2012
Excerpt: 
Customer relations -- Management -- Statistical models.
Available: Copies:
46. 
Cover image for Relationship marketing and customer relationship management
Relationship marketing and customer relationship management
by 
Berndt, Adele.
Format: 
Books
Publication Date 
2012
Excerpt: 
Customer relations -- Management.
Available: Copies:
47. 
Cover image for Customer service : career success through customer loyalty
Customer service : career success through customer loyalty
by 
Timm, Paul R.
Format: 
Books
Publication Date 
2011
Excerpt: 
Customer service : career success through customer loyalty / Timm, Paul R.
Available: Copies:
48. 
Cover image for Harvard business review on reinventing your marketing.
Harvard business review on reinventing your marketing.
Format: 
Books
Publication Date 
2011
Excerpt: 
Customer relations.
Available: Copies:
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Kotler, Philip.
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Bowen, John (John T.), 1948-
(4)
Makens, James C.
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Berndt, A. (Adele), 1966-
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