: Heineken and SABMiller's beer war -- 12. Financial management : IBM -- 13. Purchasing and supply chain

Closing Case General Motors in China -- Endnotes -- Cases -- The Evolving Strategy of IBM -- IKEA

. Advancing strategic work and accelerating leadership talent at GlaxoSmithKline / ch. 10. Developing IBM

-- Brands under pressure -- The social employee : lines blur between brands, employees, and customers -- IBM

-- Univariate comparison of means -- Univariate comparison of means using IBM SPSS -- Multivariate analysis of

practice cases from sustainability leaders like IBM, Unilever, Marks & Spencer and Puma will inspire

models -- Compensation for communication practitioners -- Case study: IBM - the integration of

: purchasing function -- 10. International Business Machines Corporation (IBM) -- 11. South Africa's global

-- Word Processors: A Different Approach to Writing -- IBM Magnetic Tape/Selectric Typewriter, the First

-- Content analysis -- Secondary analysis and official statistics -- Quantitative data analysis -- Using IBM

-- Characteristics of knowledge products -- 5.9.Summary -- View from the Top - IBM -- Mini-case - OATS -- Review

? -- Appendix. Case studies : ConocoPhillips ; Fluor ; IBM ; MITRE.