120 Results Found Subscribe to search results
000000000000IIE
Print
49. 
Cover image for Marketing essentials
by 
Dibb, Sally, 1963-
Format: 
Books
Publication Date 
2013
Excerpt: 
environment -- Consumer buying behaviour -- Business markets and business buying behaviour -- Segmenting
Available: Copies:
50. 
Cover image for The essentials of marketing research
by 
Silver, Lawrence S., 1948-
Format: 
Books
Publication Date 
2013
Excerpt: 
The essentials of marketing research / Silver, Lawrence S., 1948-
Available: Copies:
51. 
Cover image for Music business handbook and career guide
by 
Baskerville, David.
Format: 
Books
Publication Date 
2013
Excerpt: 
-- Understanding the consumer -- Research topics -- The Charts -- Demographics -- Record categorization
Available: Copies:
52. 
Cover image for How cool brands stay hot : branding to Generation Y
by 
Bergh, Joeri van den, 1971-
Format: 
Books
Publication Date 
2013
Excerpt: 
Young adult consumers.
Available: Copies:
53. 
Cover image for Marketing
by 
Kotler, Philip, 1931-
Format: 
Books
Publication Date 
2013
Excerpt: 
and marketing research -- Consumer behaviour -- Business-to-business marketing -- PART 3. Implementing
Available: Copies:
54. 
Cover image for The complete marketer : 60 essential concepts for marketing excellence
by 
McDonald, Malcolm.
Format: 
Books
Publication Date 
2013
Excerpt: 
segmentation ; International market segmentation -- Understanding markets. Marketing information and research
Available: Copies:
55. 
Cover image for Consumer behavior analysis : (A) rational approach to consumer choice
by 
Hantula, Donald A.
Format: 
Books
Publication Date 
2013
Excerpt: 
Consumer behavior analysis : (A) rational approach to consumer choice / Hantula, Donald A.
Available: Copies:
56. 
Cover image for Consumer behavior
by 
Hoyer, Wayne D. author.
Format: 
Books
Publication Date 
2013
Excerpt: 
Consumer behavior / Hoyer, Wayne D. author.
Available: Copies:
57. 
Cover image for Psychological testing and assessment : an introduction to tests and measurement
by 
Cohen, Ronald Jay.
Format: 
Books
Publication Date 
2013
Excerpt: 
Commitment -- Organizational Culture -- Other Tools Of Assessment For Business Applications -- Consumer
Available: Copies:
58. 
Cover image for International consumer behavior in the 21st century : impact on marketing strategy development
by 
Samli, A. Coskun.
Format: 
Books
Publication Date 
2013
Excerpt: 
International consumer behavior in the 21st century : impact on marketing strategy development /
Available: Copies:
59. 
Cover image for Marketing concepts and strategies
by 
Dibb, Sally, 1963-
Format: 
Books
Publication Date 
2012
Excerpt: 
environment -- Marketing in international markets and globalization -- Consumer buying behaviour -- Business
Available: Copies:
60. 
Cover image for The handbook of strategic public relations and integrated communications
by 
Caywood, Clarke L., 1947-
Format: 
Books
Publication Date 
2012
Excerpt: 
-- Communications research : foundational methods / Anders Gronstedt and Clarke L. Caywood-- Communications research
Available: Copies:
Limit Search Results
Access Level
Author
Format
Language
Subject
Item Available