structure and design. It includes global case studies and examples throughout and is supported by a range of

influencers to viral Twitter posts. Complete with case studies in each chapter, the book covers both well

groups 15 brand new case studies showcasing real-life examples from recognisable brands such as Coca

chapter-ending case studies that give students the opportunity to reflect on and synthesize what they have

International business enterprises -- Case studies.

, Machine Learning and Artificial Intelligence. Including new international case studies and up

Social responsibility of business -- Case studies.

strategic decision-making, this book also includes 14 case studies accompanied by detailed teaching notes

Qualitative research -- Case studies.

Strategic planning -- Case studies.

areas of application. This new edition has been comprehensively updated and includes case studies and

Strategic planning -- Case studies.