-- Transfer pricing -- Divisional performance -- Working capital -- Capital structure and cost of capital

communication strategy -- Implementing marketing communication mix strategies -- Pricing concepts and setting

-- Transportation technology and systems -- Costing and pricing for transportation -- Motor carriers -- Railroads

tourism -- PART IV: The tourism marketing mix -- 8. Tourism products -- 9. Pricing tourism products -- 10

-- Pricing with market power -- Oligopoly and monopolistic competition -- Strategies over time -- Managerial

, transportation, information, sourcing, and pricing. The 7th Edition, Global Edition, weaves in compelling case

-- Implementing merchandise plans -- Financial merchandise management -- Pricing in retailing -- Communicating

-making -- Understanding customers -- Service development and design -- The pricing of services -- The service delivery

competitive markets -- Market structure and competitive strategy -- Market power -- Pricing with market power

: -- Designing and managing products and brands: building customer value -- Internal marketing -- Pricing

decisions -- Pricing decisions -- Distribution management (placement) and retailing -- Marketing

. Building customer relationships -- 15. Product development and supply chain management -- 16. Pricing and