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1. 
Cover image for Marketing management
Marketing management
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2000
Excerpt: 
Information System -- Internal Records System -- Marketing Intelligence System -- Marketing Research System
Available: Copies:
2. 
Cover image for Doing business on the Internet : how the electronic highway is transforming American companies
Doing business on the Internet : how the electronic highway is transforming American companies
by 
Cronin, Mary J.
Table of contents http://www.gbv.de/dms/hbz/toc/ht006273245.pdf
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=1167223&custom_att_2=simple_viewer
Format: 
Books
Publication Date 
1994
Excerpt: 
village -- Reach out and touch--everyone -- Transforming research and development -- Customer connections
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3. 
Cover image for Consumer behavior
Consumer behavior
Consumer behavior
by 
Schiffman, Leon G.
Table of contents http://www.gbv.de/dms/bowker/toc/9780131705319.pdf
Format: 
Books
Publication Date 
1991
Excerpt: 
Consumer behavior / Schiffman, Leon G.
Available: Copies:
4. 
Cover image for Behavioural aspects of marketing
Behavioural aspects of marketing
Behavioural aspects of marketing
by 
Williams, Keith C.
Format: 
Books
Publication Date 
1981
Excerpt: 
Motivation research (Marketing)
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