-- Category killers everywhere -- Pricing : the cost of "everyday low prices" -- Competition : there used to

-- Managing supply chain and distribution -- Global pricing and terms of access -- Sales force management and

-- Pricing for international markets -- Negotiating with international customers, partners, and regulators.

. Integrated marketing communications and pricing strategies -- Sec. IV. Building the business plan: financial

-- New-product development and product life-cycle strategies -- Pricing considerations and approaches

its applications in tourism -- The tourist market -- Tourism product policy -- Pricing the product

-- labour, materials and plant -- Unit rate pricing -- Sub-contractors and nominated suppliers

-- Pricing -- Advertising, communication and branding on the Internet -- e-Tailing -- Services -- Strategic

. Managing services for business markets. -- 14. Managing business marketing channels. -- 15. Pricing

-- Pricing -- Controlling and Evaluating the Plan -- Marketing Management, Evaluation, and Control.

communications and international advertising -- 17. Personal selling and sales management -- 18. Pricing for

. Pricing Strategies for Services -- ch. 9. Promotion and Education -- ch. 10. Service Positioning and