The marketing world -- The marketing environment -- Marketing research -- Consumer and business

Consumers -- Attitudes.

-- Busines models -- Marketing on the web -- Consumer behaviour online -- e-Research and database marketing

. Advertising background, planning, and strategy -- The consumer audience -- Account planning and research

management research -- 20 Understanding sport management research.

-- Interactivity and community -- Business-to-business Internet marketing -- Internet marketing research -- The

Information System -- Internal Records System -- Marketing Intelligence System -- Marketing Research System

Consumer behavior / Schiffman, Leon G.

environment. -- 5. Marketing information systems and marketing research. -- 6. Consumer markets and consumer