and Sales Management --- 18. Pricing for International Markets ---- Part Five: Implementing Global

products -- Internal marketing -- Pricing products : pricing considerations, approaches, and strategy

strategy -- Designing and managing services -- Developing pricing strategies and programs -- pt. 6

-- Market Power: Monopoly and Monopsony -- Pricing with Market Power -- Monopolistic Competition and

management -- 10. Value chain strategy -- 11. Pricing strategy -- 12. Promotion, advertising, and sales

Competition and Monopoly -- Monopolistic Competition and Oligopoly -- Pricing Practices -- PART 5 LONG

marketing communication mix strategies -- Pricing concepts and setting the right price -- Putting it all

-based costing -- Pricing decisions and profitability analysis -- Decision-making under conditions of risk and

. Product decisions -- ch. 11. Pricing decisions -- ch. 12. Distribution channel decisions -- ch. 13

-- Synthesis -- Optimal transport pricing -- Introduction -- Optimal pricing in the single output case

branded merchandise -- Pricing strategies -- Promotions -- Sales -- Promotional licensing and sponsorship

-- The "bottom up" approach to pricing -- Cost management -- The cost-volume-profit approach to decisions