The encyclopaedia of brands and branding in South Africa. Affinity Advertising and Publishing.

The encyclopaedia of brands and branding in South Africa. Affinity Advertising and Publishing.

McGraw-Hill International editions. Marketing & advertising series.

Advertising Media Association of South Africa.

Chapter 1: Integration marketing, advertising and public relations, Chapter 2: The role of public

-- Advertising -- Advertising creativity -- Advertising media and media planning -- Personal selling -- Shopper

your market -- Advertising your small business -- Operations management -- The human resource function

Versus the Law; News Is What Somebody Doesn't Want You to Print. All the Rest Is Advertising; Defying the

Advertising.

-- 13. Promotions in the marketing mix -- 14. Advertising, public relations and sales promotion -- 15

: The Grand Ole Opry / Brad Perry -- Case Study 5 Native Advertising: Novel or Deceptive? / Sarah

to market them via social media and monetize them with in-app advertising, in-app billing, virtual