strategies -- Ch. 6. Learning about consumers -- pt. 3. Consumers as interpreters -- Ch. 7. Consumer motives

and Social Comparison -- Social Learning Theory -- Intrinsic Versus Extrinsic Motivation

Learning. -- 8. Anxiety Reduction: Cognitive Learning Approaches. -- 9. Motivation: Attribution Theory and

conditioning and Skinnerian behaviourism -- Social learning theory -- Consistency theories -- Balance theory