Mass media -- Social aspects -- United States.

engage in effective business communication. Social media and new communication forms, however, come with

offer employers, how to market and sell yourself, how to network effectively and how to use social media

-- Working with the media -- Developing a media toolkit -- Social media -- Effective listening -- Effective

Evolution of the News Media -- The Growth of Business Coverage in the Media -- Building Better Relation with

Advertising -- 12 Traditional Ad Media -- 13 Online and Mobile Advertising -- 14 Social Media -- 15 Direct

Social media.

Mass media -- Social aspects.

/ Communicating with a Diverse Workforce / Integrating Employee Communications Media / Internal Branding, Employer

Education -- Social aspects.

-- Media characteristics -- The Internet and interactivity -- Media planning -- Building the brand: product

/ Harmeet Sawhney -- The transnational media corporation and the economics of global competition / Richard A