: The Grand Ole Opry / Brad Perry -- Case Study 5 Native Advertising: Novel or Deceptive? / Sarah

to market them via social media and monetize them with in-app advertising, in-app billing, virtual

integrated marketing communications -- Managing mass communications: advertising, sales promotions, events

law of defamation -- Privacy -- Copyright -- Court proceedings -- Advertising -- Statutory limitations

your market -- Advertising your small business -- Operations management -- The human resource function

-- Advertising -- Advertising creativity -- Advertising media and media planning -- Personal selling -- Shopper

-- 15. Advertising and Public Relations -- 16. Personal Selling and Sales Promotion -- 17. Direct and

Internet advertising.

moments of receptivity : how media context helps advertising -- Deliver more relevant communications

and Managing Reputation -- Corporate Philanthropy -- What Is Corporate Advertising? -- Advertising to

traditional advertising -- ch. 9. Advertising management -- ch. 10. Integrated online communication -- Section

advertising -- Public relations and selling -- Public relations and research -- The practice of public