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Marketing management : a strategic decision-making approach

Mullins, John W. (John Walker)

Table of contents http://catdir.loc.gov/catdir/toc/ecip0617/2006022082.html
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=1856042&custom_att_2=simple_viewer
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0668/2006022082-d.html

Format:

Books

Publication Date

2008

Excerpt:

. Product decisions -- ch. 11. Pricing decisions -- ch. 12. Distribution channel decisions -- ch. 13

Available: Copies:

Managing small business : an entrepreneurial emphasis

Moore, Carlos W.

Format:

Books

Publication Date

2008

Excerpt:

-- Product and supply chain management -- Pricing and credit decisions -- Promotional planning -- Global

Available: Copies:

International marketing

Kleindl, Brad Alan, 1955-

Table of contents http://catdir.loc.gov/catdir/enhancements/fy1213/2006287648-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1302/2006287648-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1213/2006287648-d.html

Format:

Books

Publication Date

2007

Excerpt:

. International exchange -- Lesson 10.2. International pricing and payments -- Lesson 10.3. Balance of payments

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Transport economic theory

Jara-Diaz, Sergio.

View this book online, via DawsonERA, both on- and off-campus
This title is also available in print. Click here.
Inhaltsverzeichnis http://swbplus.bsz-bw.de/bsz267527411inh.htm

Format:

Books

Publication Date

2007

Excerpt:

-- Synthesis -- Optimal transport pricing -- Introduction -- Optimal pricing in the single output case

Available: Copies:

The small business bible : everything you need to know to succeed in your small business

Strauss, Steven D., 1958-

Table of contents http://catdir.loc.gov/catdir/toc/ecip0420/2004016912.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0616/2004016912-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0616/2004016912-d.html

Format:

Books

Publication Date

2005

Excerpt:

-- Successful pricing strategies -- Small business technology -- Small business software -- Accounting ease

Available: Copies:

Microeconomic theory : basic principles and extensions

Nicholson, Walter.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy1514/2003116071-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1514/2003116071-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1514/2003116071-d.html

Format:

Books

Publication Date

2005

Excerpt:

, Competitive market -- Part 5, Models ofimperfect competition -- Part 6, Pricing in input markets -- Part 7

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E-commerce : a southern Africa perspective

Chipp, Kerry.

Format:

Books

Publication Date

2004

Excerpt:

-- Pricing -- Advertising, communication and branding on the Internet -- e-Tailing -- Services -- Strategic

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Business marketing management : a strategic view of industrial and organizational markets

Hutt, Michael D.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy1514/2002116678-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1514/2002116678-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1514/2002116678-d.html

Format:

Books

Publication Date

2004

Excerpt:

. Managing services for business markets. -- 14. Managing business marketing channels. -- 15. Pricing

Available: Copies:

Gower handbook of supply chain management

Gattorna, John.

EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=e000xww&AN=1480686&site=ehost-live

Format:

Books

Publication Date

2003

Excerpt:

chains / Customer relationship management capabilities in a supply chain context / The impact of pricing

Available: Copies:

10.

E-commerce management : text and cases

Krishnamurthy, Sandeep, 1967-

Format:

Books

Publication Date

2003

Excerpt:

. 9. Permission Marketing -- Ch. 10. Pricing and Distributing Digital Products -- Ch. 11. Online

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11.

Principles of service marketing and management

Lovelock, Christopher H.

Format:

Books

Publication Date

2002

Excerpt:

. Pricing Strategies for Services -- ch. 9. Promotion and Education -- ch. 10. Service Positioning and

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12.

Marketing

Lamb, Charles W.

Format:

Books

Publication Date

2000

Excerpt:

; Pricing concepts and setting the right price ; The strategic marketing plan ; Company/organisation/brand

Available: Copies:

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