Information technology -- Political aspects.

Information age, economy, society, and culture ;

information to gain customer insights -- Consumer markets and buyer behavior -- Business markets and business

, targeting and positioning -- Marketing research and information management -- Product decisions -- Branding

principles and practical information students and working professionals can use. Drawing on personal

documentation -- Project management organisational structures -- Appendix A: Project management information

readers of all levels and experience Uses a mix of "theory" and practical information that is designed to

Environment -- 4. Managing Marketing Information to Gain Customer Insights -- 5. Consumer Markets and Buyer

, targeting and positioning -- Marketing research and information management -- Product decisions -- Branding

-- Strategic management -- Decision-making -- Information management -- Project management -- pt. IV

coverage of Building Information Modeling (BIM). This is an invaluable study reference for the contract

-- Groups and teams -- Communication in the information age -- Wellness and stress -- Power, empowerment and