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1.

Cover image for An exploratory, qualitative research study comparing current traditional retail versus E-commerce retail trends globally, also investigating possible future scenarios and economic impact

An exploratory, qualitative research study comparing current traditional retail versus E-commerce retail trends globally, also investigating possible future scenarios and economic impact

An exploratory, qualitative research study comparing current traditional retail versus E-commerce retail trends globally, also investigating possible future scenarios and economic impact

by

Ashburner, Sebastian.

Format:

Manuscript

Publication Date

2016

Excerpt:

Independent Institute of Education. Vega School.

Available: Copies:

2.

Cover image for Exploring the impact of Facebook on students' personal brands and ideas of self-perception online and offline

Exploring the impact of Facebook on students' personal brands and ideas of self-perception online and offline

Exploring the impact of Facebook on students' personal brands and ideas of self-perception online and offline

by

Verhoef, Alexandra.

Format:

Manuscript

Publication Date

2016

Excerpt:

Independent Institute of Education. Vega School.

Available: Copies:

3.

Cover image for Expolring the role and degree of relevance of the LSM model as guidline for segmenting the current Western Cape Retail market : a mixed method study

Expolring the role and degree of relevance of the LSM model as guidline for segmenting the current Western Cape Retail market : a mixed method study

Expolring the role and degree of relevance of the LSM model as guidline for segmenting the current Western Cape Retail market : a mixed method study

by

Willows, Stephen.

Format:

Manuscript

Publication Date

2016

Excerpt:

Independent Institute of Education. Vega School.

Available: Copies:

4.

A research study to determine required brand building aspects in Cape Town's cosmetics industry, with specific reference to brand loyalty amongst urban women

A research study to determine required brand building aspects in Cape Town's cosmetics industry, with specific reference to brand loyalty amongst urban women

by

Tonkin, Madison

Format:

Manuscript

Publication Date

2016

Excerpt:

Independent Institute of Education. Vega School.

Available: Copies:

5.

Cover image for Have recent student movements on South African university campuses provided a platform for increased racial tensions on campuses? : an explanatory qualitative research study with reference to the University of Cape Town

Have recent student movements on South African university campuses provided a platform for increased racial tensions on campuses? : an explanatory qualitative research study with reference to the University of Cape Town

Have recent student movements on South African university campuses provided a platform for increased racial tensions on campuses? : an explanatory qualitative research study with reference to the University of Cape Town

by

Pietersen, Conny Nteboheleng.

Format:

Manuscript

Publication Date

2016

Excerpt:

Independent Institute of Education. Vega School.

Available: Copies:

6.

Cover image for The impact of technology on branding

The impact of technology on branding

The impact of technology on branding

by

Myers, Brady Hudson.

Format:

Manuscript

Publication Date

2016

Excerpt:

Independent Institute of Education. Vega School.

Available: Copies:

7.

Cover image for The influence of alcohol marketing channels on alcohol consumption : a quantitative study of students residing in the Western Cape, South Africa

The influence of alcohol marketing channels on alcohol consumption : a quantitative study of students residing in the Western Cape, South Africa

The influence of alcohol marketing channels on alcohol consumption : a quantitative study of students residing in the Western Cape, South Africa

by

Mackay, Brett.

Format:

Manuscript

Publication Date

2016

Excerpt:

Independent Institute of Education. Vega School.

Available: Copies:

8.

To investigate the manner in which the sports brand Nike utilises brand narrative to create brand essence in South Africa

To investigate the manner in which the sports brand Nike utilises brand narrative to create brand essence in South Africa

by

Cunningham, Ashleigh

Format:

Manuscript

Publication Date

2016

Excerpt:

Independent Institute of Education. Vega School.

Available: Copies:

9.

Cover image for The transgender toy tipping point : a content analysis of Toys R Us christmas catalogue exploring the effects of the transgender movement in the toy advertising industry

The transgender toy tipping point : a content analysis of Toys R Us christmas catalogue exploring the effects of the transgender movement in the toy advertising industry

The transgender toy tipping point : a content analysis of Toys R Us christmas catalogue exploring the effects of the transgender movement in the toy advertising industry

by

Griffin, Olivia.

Format:

Manuscript

Publication Date

2016

Excerpt:

Independent Institute of Education. Vega School.

Available: Copies:

10.

Cover image for A triangulation study by means of an online survey identifying how customer service instils customer loyalty amongst Constancia Village customers

A triangulation study by means of an online survey identifying how customer service instils customer loyalty amongst Constancia Village customers

A triangulation study by means of an online survey identifying how customer service instils customer loyalty amongst Constancia Village customers

by

Stevens, Kim.

Format:

Manuscript

Publication Date

2016

Excerpt:

Independent Institute of Education. Vega School.

Available: Copies:

11.

Cover image for Instagram as a persona : a curatorial platform for young people: exploring better branding possibilities

Instagram as a persona : a curatorial platform for young people: exploring better branding possibilities

Instagram as a persona : a curatorial platform for young people: exploring better branding possibilities

by

Malinzi, Agnes.

Format:

Manuscript

Excerpt:

Independent Institute of Education. Vega School.

Available: Copies:

12.

Cover image for Codenames pictures

Codenames pictures

Codenames pictures

by

Chvatil,Vlaada

Format:

Books

Publication Date

2016

Excerpt:

The Independent Institute of Education (Vega School)

Available: Copies:

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Independent Institute of Education. Vega School of Brand Leadership.

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Independent Institute of Education. Vega School.

(20)

Independent Institute of Education. Vega School

(7)

The Independent Institute of Education (Vega School)

(5)

Abrahamse, Kaylie.

(1)

Annenberg, Francesca.

(1)

Arendse, Melody.

(1)

Ashburner, Sebastian.

(1)

Aucamp, Jacques.

(1)

Barry, Courtney Amber.

(1)

Batchelor, Michaela.

(1)

(1)

Bembe, Chumani.

(1)

Berchowitz, David.

(1)

Berg, Hemsen Synne

(1)

Bester, Karle Marcell.

(1)

Bhoola, Chetna.

(1)

Biesenbach, Rinette.

(1)

Britchford, Tarryn.

(1)

Brown, Chloe Tara.

(1)

Bugaari, Erika Butetsi.

(1)

Burger, Wouter.

(1)

Butterworth, Ashleigh.

(1)

Carstens, Georgia Emma.

(1)

(1)

Christians, Kelly.

(1)

(1)

Clarke, Savanna.

(1)

Clerx, Humphrey

(1)

Coetsee Christiaan.

(1)

Coetzee, Herculas.

(1)

(1)

(1)

Cressy, Anastasia.

(1)

Cronje, William.

(1)

Cunningham, Ashleigh

(1)

Damata, Simone.

(1)

(1)

De Beer, Sarah Ann.

(1)

De Villiers, Simone.

(1)

(1)

Deane, Alistair.

(1)

(1)

Di Bartolo, Marianna

(1)

Dollman, Samantha.

(1)

Duncan, Thomas.

(1)

(1)

Esterhuyse, Elzaan Erica.

(1)

Fairfax, Jessica.

(1)

Fairlie, Emma-Jayne.

(1)

Fanton, Aimee Ilona.

(1)

Ferreira, Mieke.

(1)

Fisher, Lauren.

(1)

(1)

Forbay, Rosland

(1)

Fourie, Jan-Hendrick.

(1)

(1)

Freudenreich, O.

(1)

Fructus, Nicolas

(1)

Gaffoor, Shaakir.

(1)

Garbaccio, Jean-Pierre Otello.

(1)

Garlick, Phillip.

(1)

Giuricich, Gabriella.

(1)

(1)

Granger, Vanessa.

(1)

Griffin, Olivia.

(1)

Harrison, Jacqueline.

(1)

Hendricks, Erin.

(1)

Howarth, Claire.

(1)

Hughes, Sarah-Jane.

(1)

Husfeld, Marelie.

(1)

Independent institute of Education. Vega School.

(1)

Jeanroy-Bertrand, Julien

(1)

Jordan, Dianne.

(1)

Kalavadakken, Jetto.

(1)

Kampmann, Beatrice.

(1)

Keefer, Amelia.

(1)

King, Tayla Ann.

(1)

Kok, Brittney Tara.

(1)

Krame, Nicholas.

(1)

Krohnert, Michael

(1)

Lamont, Chantel.

(1)

Landsberg, Calvin.

(1)

(1)

(1)

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(1)

(1)

Mahlangu, Thulani.

(1)

Malinzi, Agnes.

(1)

(1)

Marais, Liezel.

(1)

Maritz, Stefan.

(1)

Matiringe, Tanitta.

(1)

Matshitse, Naledi Ayanda.

(1)

Matsolo, Sibongiseni.

(1)

McPetrie, Allan John.

(1)

(1)

Metele, Chwayita.

(1)

Midgley, Michael

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Modisane, Tshepang.

(1)

Mogashane, Lebogang.

(1)

Mokibe, Sharon Duduetsang.

(1)

Molwantwa, Ofentse Sandra.

(1)

(1)

Mostert, Marike.

(1)

(1)

Mushonga, Tendai.

(1)

Myers, Brady Hudson.

(1)

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Ngqakayi, Anathi.

(1)

(1)

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Nomandla, Mzwandile.

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Nombanga, Thobile.

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Nzimande, Nokwanda.

(1)

(1)

Odendaal, Jeanne.

(1)

Pasiya, Sesothando.

(1)

(1)

Phiri, Nonkululeko Simone.

(1)

Pienaar, Louis.

(1)

Pietersen, Conny Nteboheleng.

(1)

Present, Fidel.

(1)

Racitti, Riccardo.

(1)

Radebe, Gugulethu Nomvula.

(1)

Randell, Polly.

(1)

Raubenheimer, Faith.

(1)

Rosada, Nadjanara.

(1)

Sabela, Danisa.

(1)

Sakutukwa, Anesu.

(1)

Schaffler, Vincent.

(1)

Schenk, Mariken.

(1)

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(1)

Schutte, Amber Leigh.

(1)

Seabe, Kgomotso.

(1)

Sherman, Nikki.

(1)

(1)

Siwela, Sonwabise.

(1)

Slabber, Marthinus.

(1)

(1)

(1)

Sokanyile, Zimkhitha.

(1)

(1)

Stewart, Alison.

(1)

Stokes, Kimbal.

(1)

Stopford, Chad.

(1)

Strumpman, Emma.

(1)

(1)

Tavleieva, Tsvitana.

(1)

Theron, Candice.

(1)

(1)

Throssell, Nick.

(1)

Tonkin, Madison

(1)

(1)

(1)

Vaccarino, Donald

(1)

Vaccarino, Donald X

(1)

Van Aerde, Joel

(1)

Van Aerde, Yuio

(1)

Van Aswegen, Este.

(1)

Van Beeck, Rebecca Looringh.

(1)

(1)

Van Wyk, Shannon Roxanne.

(1)

Van Zyl, Lezje Eulize.

(1)

Van der Merwe, Dominique.

(1)

Van der Merwe, Natalie

(1)

Veii, Vetarera.

(1)

Veldsman, Lounette.

(1)

Verhoef, Alexandra.

(1)

(1)

Volschenk, Bianka.

(1)

(1)

Warsch,Wolfgang

(1)

Whitfield, Alexander.

(1)

Williams, Adderley.

(1)

Willows, Stephen.

(1)

Zambodla, Nandi.

(1)

Format

(157)

(13)

Item Category 1

Developer Books

Prescribed Books

Theses/Dissertations

Material Type

Prescribed books

Reference Books

Theses/Dissertations

Language

(169)

(1)

Library

Shelf Location

On-Shelf Student

Reference Material

Standard shelving location

Store Room/Cupboard

Publication Date

(1)

(1)

(49)

Subject

Branding (Marketing)

(3)

(2)

Brand building -- Research -- South Africa

(2)

Cosmetics -- Research -- Cape Town, South Africa

(2)

Creative thinking.

(2)

(2)

(2)

Strategic planning.

(2)

#Fees Must Fall -- Student movements -- South Africa.

(1)

Advertising -- Research -- South Africa

(1)

Alcohol Consumption -- Research -- South Africa

(1)

Alcohol consumption research -- Western Cape, South Africa

(1)

Alcoholic beverages -- Advertising.

(1)

Brand advertising -- Research -- Cape Town, South Africa

(1)

Brand communication -- Research

(1)

Brand consumer behaviour -- Research

(1)

Brand gender -- Research -- Cape Town, South Africa

(1)

Brand loyalty -- Research -- South Africa

(1)

Brand marketing -- Research -- South Africa

(1)

Brand sensory marketing -- Research

(1)

Brand sourcing strategy -- Research

(1)

Brand sustainability -- Research -- South Africa

(1)

Branding -- Research -- Cape Town, South Africa

(1)

Branding -- Research -- South Africa

(1)

Brands -- Research -- South Africa

(1)

Brands -- South Africa.

(1)

Brands -- United States of America.

(1)

Colourism -- Research -- Cape Town, South Africa

(1)

Communication in marketing.

(1)

Consumer behavior.

(1)

(1)

Customer loyalty -- Research -- Cape Town, South Africa

(1)

Customer satisfaction -- Research -- South Africa

(1)

Customer trust -- Research -- South Africa

(1)

Ethical brands -- Research -- South Africa

(1)

(1)

Gender, Transgender -- Research -- South Africa

(1)

Identity -- Research -- South Africa

(1)

Influencer management

(1)

Marketing -- Management.

(1)

Nation branding -- Research -- South Africa

(1)

Nation branding -- Research -- Zimbabwe

(1)

Online Marketing

(1)

Online strategy -- Research

(1)

Personal marketing

(1)

Retail trade -- South Africa.

(1)

Retail trade -- United States of America

(1)

(1)

Value generation

(1)

Washing powder branding -- Research -- South Africa

(1)

(1)

Youth and Social Media

(1)

Youth market -- Research -- South Africa

(1)

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