: low-involvement brands -- Brand innovation and digital media -- Brand portfolio management -- People

and the management of innovation -- Competitive advantage in mature industries -- Vertical integration

Industrial management -- Technological innovations.

innovation. The ability to gather research, analyze findings, and apply them to project goals is as important

and innovation.

Technological innovations.

The Mandate -- The arc of human talent The innovation mandate Where are the jobs? The Robot Curve A

it take to introduce a new product?; Two forms of innovation: Incremental and radical; The design of

courses on innovation at Stanford School of Engineering. After ten years of experience, she confidently

ideation techniques -- Innovation overview : strategies and tools for a successful innovation process

-- Passion -- Presence -- Talent -- People -- Gender -- Innovation -- Listening -- Special section

long term innovation and growth is through creativity-at all levels of an organization. Disciplined