by
Kapferer, Jean-Noël.
Table of contents http://swbplus.bsz-bw.de/bsz119879484inh.htm
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0915/2004011734-b.html
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Verlagsinformation http://swbplus.bsz-bw.de/bsz119879484vlg.htm
Format:
Books
Publication Date
2004
Excerpt:
The new strategic brand management : creating and sustaining brand equity long term / Kapferer
by
Miller, Jon, 1971-
Table of contents http://catdir.loc.gov/catdir/toc/wiley041/2004053025.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0618/2004053025-b.html
Publisher description http://catdir.loc.gov/catdir/description/wiley042/2004053025.html
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Publisher description http://catdir.loc.gov/catdir/description/wiley042/2004053025.html
Cover http://swbplus.bsz-bw.de/bsz113620683cov.htm
Format:
Books
Publication Date
2004
Excerpt:
Strategisch management.
by
Keller, Kevin Lane
Format:
Books
Publication Date
2003
Excerpt:
Strategic brand management Keller, Kevin Lane
by
Davies, Gary, 1946-
Table of contents http://catdir.loc.gov/catdir/toc/fy0703/2002068326.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009945533&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=877508
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009945533&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1009/2002068326-b.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009945533&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
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Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1009/2002068326-b.html
Format:
Books
Publication Date
2003
Excerpt:
Strategisches Management.
by
Verwey, Sonja.
Format:
Books
Publication Date
2003
Excerpt:
Strategic organisational communication : paradigms and paradoxes / Verwey, Sonja.
by
Afuah, Allan.
Table of contents http://catdir.loc.gov/catdir/toc/fy036/2002154341.html
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1367032
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Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=010080131&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0613/2002154341-d.html
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1367032
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Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=010080131&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0613/2002154341-d.html
Format:
Books
Publication Date
2003
Excerpt:
Innovation management : strategies, implementation and profits / Afuah, Allan.
by
Collins, James C. (James Charles), 1958-
Format:
Books
Publication Date
2001
Excerpt:
Strategisches Management.
by
Thompson, Arthur A., 1940-
Format:
Books
Publication Date
2001
Excerpt:
Strategic management : concepts and cases / Thompson, Arthur A., 1940-
by
Aaker, David A.
Format:
Books
Publication Date
2001
Excerpt:
Strategic market management Aaker, David A.
by
Du Plessis, P. J.
Format:
Books
Publication Date
2001
Excerpt:
Applied strategic marketing / Du Plessis, P. J.
by
Ghemawat, Pankaj.
Format:
Books
Publication Date
2001
Excerpt:
Industrial management.
by
Thompson, Arthur A., 1940-
Table of contents http://catdir.loc.gov/catdir/toc/mh022/98050674.html
Publisher description http://catdir.loc.gov/catdir/description/mh023/98050674.html
Publisher description http://catdir.loc.gov/catdir/description/mh023/98050674.html
Format:
Books
Publication Date
1999
Excerpt:
Strategic management : concepts and cases / Thompson, Arthur A., 1940-
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