Search Results for Evaluation.

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39 Results Found

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Integrated marketing communications

Ouwersloot, Hans.

Format:

Books

Publication Date

2008

Excerpt:

legal issues -- International marketing communication -- Measurement, evaluation and effectiveness.

Available: Copies:

Marketing

Etzel, Michael J.

Format:

Electronic Resources

Publication Date

2007

Excerpt:

planning -- Marketing implementation and evaluation -- Marketing and the information economy.

Available: Copies:

Consumer behavior : building marketing strategy

Hawkins, Del I.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy0668/2005054357-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0668/2005054357-d.html

Format:

Electronic Resources

Publication Date

2007

Excerpt:

Evaluation and Selection -- Outlet Selection and Purchase -- Postpurchase Processes, Customer Satisfaction

Available: Copies:

Measuring marketing : 103 key metrics every marketer needs

Davis, John, 1960 February 17-

Table of contents http://catdir.loc.gov/catdir/enhancements/fy0714/2007295268-t.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=015052194&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=015052194&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0740/2007295268-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0714/2007295268-d.html

Format:

Books

Publication Date

2007

Excerpt:

Marketing -- Evaluation.

Available: Copies:

Learning in groups : a handbook for face-to-face and online environments

Jaques, David.

E-book - Full text from Dawsonera
Dawsonera http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780203016459
Table of contents http://catdir.loc.gov/catdir/toc/ecip0616/2006021872.html

Format:

Books

Publication Date

2007

Excerpt:

-- the role of tutor and e-moderator -- Learning groups in context -- Assessing and evaluation with

Available: Copies:

Developing effective assessment in higher Education : a practical guide

Bloxham, Sue.

Format:

Electronic Resources

Publication Date

2007

Excerpt:

Education, Higher -- Great Britain -- Evaluation.

Available: Copies:

Research in practice : applied methods for the social sciences

Terre Blanche, M. J. (Martin J.)

Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1005/2010365473-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1005/2010365473-d.html

Format:

Books

Publication Date

2006

Excerpt:

-- Section 4: Research in applied contexts. Jobs and careers in social research -- Programme evaluation

Available: Copies:

Brand portfolio strategy : creating relevance, differentiation, energy, leverage, and clarity

Aaker, David A.

Sample text http://catdir.loc.gov/catdir/enhancements/fy0641/2003063055-s.html
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0631/2003063055-t.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=012822438&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1351492
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=012822438&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2004

Excerpt:

Brand name products -- Valuation -- Management.

Available: Copies:

Collecting and interpreting qualitative materials

Denzin, Norman K.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy0658/2002156613-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0734/2002156613-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0658/2002156613-d.html

Format:

Books

Publication Date

2003

Excerpt:

/ Writing : a method of inquiry / Anthropological poetics / Understanding social programs through evaluation

Available: Copies:

10.

Marketing ROI : the path to campaign, customer, and corporate profitability

Lenskold, James.

Contributor biographical information http://catdir.loc.gov/catdir/bios/mh042/2003001407.html
Publisher description http://catdir.loc.gov/catdir/description/mh031/2003001407.html

Format:

Books

Publication Date

2003

Excerpt:

Capital investments -- Evaluation.

Available: Copies:

11.

Advertising and promotion : an integrated marketing communications perspective

Belch, George E. (George Edward), 1951-

Format:

Books

Publication Date

2001

Excerpt:

the integrated marketing communications program -- Monitoring, evaluation, and control -- Special

Available: Copies:

12.

Applied strategic marketing

Du Plessis, P. J.

Format:

Books

Publication Date

2001

Excerpt:

; Global strategies ; Strategy evaluation and control.

Available: Copies:

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