The importance of internal communication within organisations towards building brand identity

Bloggers, beauty brands and consumer perception: a descriptive case study on the impact of beauty bloggers on brand perception within the South African context

The feasibility of femvertising : an exploration of the effect of femvertising on female South African consumer's brand perceptions

Principles of innovation : reading pack.

An investigation of brand names as product names in the South African context

Fashion branding and social media : the impact of social media on branding in the fashion industry

Political jamming : challenging hegemonic power-constellations in South Africa from a branding perspective

Selling South Africa : the use of South Africa in commercial brands' marketing efforts, national pride and the nation brand : a case study

Social enterprise brands within a South African context

Social media and best practice : the consumer-brand relationship

A study of brand memorability and engagement at the South African music festival Oppikoppi

What is the South African 'hipster' tribe really?