An investigation into whether the registration of a brand [Trade] mark will beneficially impact brands and their consumers : an analysis of what benefits and positive impact the registation of brand related trademarks will provide to brands, consumers and the market place as highlighted by the impact of trade mark infringement upon brands in the cases of Verimark v BMW and Laugh It Off CC v SAB International

Fashion involvement and social identity of young adult consumers : an explorative study of Cape Town University students

Attitude of female consumers towards celebrity endorsers & it's influence on the purchase intention of the Revlon cosmetics brand

An exploratory case study on how international make-up brands utilize black international celebrity endorsements, in their brand communications strategies when marketing to black female South African consumers

Has online banner advertising lost its message, meaning and purpose in the eyes of South African consumers

A mixed method study investigating how a South African brand coo'ee consumers market segment from the global brand Coca-Cola within a South African context

Escaping the material : an explorative study on the psyches of South African generation Y fashion consumers

Brain scan or scam : exploring South African consumers' awareness and perceptions of neuromarketing

The informative content, creative strategies and visual images used in magazine advertisements by make-up brands to create impact, stimulate interest and sell foundation and pressed powder to black consumers : a content analysis