Mass media -- Law and legislation -- South Africa.

Advertising media planning.

Advertising media planning : a brand management approach / Kelley, Larry D., 1955-

- Substantial revisions throughout, including new content on: o Social media and social CRM o Big data and

Communication Tools -- Whiteboards -- Dashboards -- Instant Messaging Systems -- Social Media -- Tools Used by

engage in effective business communication. Social media and new communication forms, however, come with

marketing : the convenience of shopping at home -- Social media: the ultimate in word-of-mouth advertising

-- Oral communication -- Social media and networking.

engage in effective business communication. Social media and new communication forms, however, come with

-- Working with the media -- Developing a media toolkit -- Social media -- Effective listening -- Effective

With the proliferation of social media and the consumer voice on the web, small business owners need to

Mass media -- Social aspects.