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25. 
Cover image for Managing corporate communication : a cross-cultural approach
by 
Gambetti, Rossella.
Format: 
Books
Publication Date 
2013
Excerpt: 
models -- Compensation for communication practitioners -- Case study: IBM - the integration of
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26. 
Cover image for Applied multivariate research : design and interpretation
by 
Meyers, Lawrence S.
Format: 
Books
Publication Date 
2013
Excerpt: 
-- Univariate comparison of means -- Univariate comparison of means using IBM SPSS -- Multivariate analysis of
Available: Copies:
27. 
Cover image for The new brand spirit : how communicating sustainability builds brands, reputations and profits
by 
Conrad, Christian A., 1966-
Format: 
Electronic Resources
Publication Date 
2013
Excerpt: 
practice cases from sustainability leaders like IBM, Unilever, Marks & Spencer and Puma will inspire
Available: Copies:
by 
Plotkin, Robert, 1971-
Format: 
Books
Publication Date 
2012
Excerpt: 
-- Word Processors: A Different Approach to Writing -- IBM Magnetic Tape/Selectric Typewriter, the First
Available: Copies:
29. 
Cover image for Strategic management : the challenge of creating value
by 
FitzRoy, Peter T.
Format: 
Books
Publication Date 
2012
Excerpt: 
-- Characteristics of knowledge products -- 5.9.Summary -- View from the Top - IBM -- Mini-case - OATS -- Review
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by 
Bryman, Alan.
Format: 
Books
Publication Date 
2012
Excerpt: 
-- Content analysis -- Secondary analysis and official statistics -- Quantitative data analysis -- Using IBM
Available: Copies:
31. 
Cover image for Business cases
by 
Rudansky-Kloppers, Sharon.
Format: 
Books
Publication Date 
2012
Excerpt: 
: purchasing function -- 10. International Business Machines Corporation (IBM) -- 11. South Africa's global
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by 
Monks, Robert A. G., 1933-
Format: 
Books
Publication Date 
2011
Excerpt: 
Lehman Brothers, General Motors, American Express, Time Warner, IBM and Premier Oil)"--
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33. 
Cover image for Social marketing to the business customer : listen to your B2B market, generate major account leads, and build client relationships
by 
Gillin, Paul.
Format: 
Books
Publication Date 
2011
Excerpt: 
B2B companies like IBM, Sun Microsystems and Cisco. There is also plentiful evidence that B2B
Available: Copies:
34. 
Cover image for The new edge in knowledge : how knowledge management is changing the way we do business
by 
O'Dell, Carla S., 1950-
Format: 
Books
Publication Date 
2011
Excerpt: 
? -- Appendix. Case studies : ConocoPhillips ; Fluor ; IBM ; MITRE.
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35. 
Cover image for Cloud computing explained
by 
Rhoton, John.
Format: 
Books
Publication Date 
2010
Excerpt: 
-- Hyperic -- IBM -- Intuit -- Joyent -- Layered tech -- LongJump -- Microsoft -- Mozy -- NetApp -- NetSuite
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36. 
Cover image for Social networking for business : choosing the right tools and resources to fit your needs
by 
Shah, Rawn.
Format: 
Books
Publication Date 
2010
Excerpt: 
communities at IBM and participating in social networking on the Internet. Drawing on multiple real
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