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116 Results Found

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Advertising and integrated brand promotion

O'Guinn, Thomas C.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-d.html

Format:

Books

Publication Date

2015

Excerpt:

. Executing the creative -- 12. Media planning essential -- 13. Media planning: newspapers, magazines, TV and

Available: Copies:

Advertising and promotion : an integrated marketing communications perspective

Belch, George E. (George Edward), 1951-

Format:

Books

Publication Date

2015

Excerpt:

-- Evaluation of media: television and radio -- Evaluation of media: magazines and newspapers -- Support media

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The effects of representation of xenophobia on the Sowetan newspaper brand

Ntshiqa, Asanda.

Format:

Manuscript

Publication Date

2015

Excerpt:

The effects of representation of xenophobia on the Sowetan newspaper brand / Ntshiqa, Asanda.

Available: Copies:

Travel journalism : exploring production, impact and culture

Hanusch, Folker, 1975- editor.

Consulta en línea
Table of contents https://www.loc.gov/catdir/enhancements/fy1610/2014024793-t.html
Contributor biographical information https://www.loc.gov/catdir/enhancements/fy1610/2014024793-b.html
Publisher description https://www.loc.gov/catdir/enhancements/fy1610/2014024793-d.html

Format:

Books

Publication Date

2014

Excerpt:

explore travel journalism in newspapers and magazines, on television and online, across a wide range of

Available: Copies:

Thinkers 50 strategy : the art and science of strategy creation and execution

Crainer, Stuart, author.

Format:

Books

Publication Date

2014

Excerpt:

columnists to The (London) Times, their work has appeared in newspapers and magazines worldwide"--

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Designing the editorial experience : a primer for print, Web, and mobile

Apfelbaum, Sue, author.

Format:

Books

Publication Date

2014

Excerpt:

Newspaper layout and typography.

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The elements of journalism : what newspeople should know and the public should expect

Kovach, Bill, author.

Format:

Regular print

Publication Date

2014

Excerpt:

and fiction and which purported to show viewers how events had "really" happened. At newspapers and

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Ragged glory : the rainbow nation in black and white

Hartley, Ray (Newspaper editor), author.

Format:

Books

Publication Date

2014

Excerpt:

Ragged glory : the rainbow nation in black and white / Hartley, Ray (Newspaper editor), author.

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Logic and contemporary rhetoric : the use of reason in everyday life

Cavender, Nancy.

Format:

Books

Publication Date

2014

Excerpt:

television, newspapers, magazines, advertisements, and our nation's political dialogue. The text not only

Available: Copies:

10.

The long view : getting beyond the drama of South Africa's headlines

Landman, J. P. (Johannes Petrus), 1955-

Format:

Books

Publication Date

2013

Excerpt:

South African newspapers -- Headlines.

Available: Copies:

11.

Gandhi's printing press : experiments in slow reading

Hofmeyr, Isabel.

Format:

Books

Publication Date

2013

Excerpt:

Newspaper publishing -- South Africa -- History.

Available: Copies:

12.

Media today : mass communication in a converging world

Turow, Joseph.

Format:

Books

Publication Date

2013

Excerpt:

. From newspapers to video games or social networking to mobile platforms, Media Today prepares students

Available: Copies:

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