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1. 
Cover image for Persuasive messages : The Process of Influence
by 
Benoit, William L.
Format: 
Books
Publication Date 
2008
Excerpt: 
-- Theory of reasoned action -- Critical consumers of persuasive messages -- Persuasion in advertising
Available: Copies:
2. 
Cover image for Marketing ethics
by 
Brenkert, George G.
Format: 
Books
Publication Date 
2008
Excerpt: 
. Distribution -- VI. Conclusion -- 4. Promotion: Advertising, Retailing, and Customers -- I. Introduction -- II
Available: Copies:
3. 
Cover image for Political science research methods
by 
Johnson, Janet Buttolph, 1950-
Format: 
Books
Publication Date 
2008
Excerpt: 
Political science research methods / Johnson, Janet Buttolph, 1950-
Available: Copies:
by 
Cateora, Philip R.
Format: 
Books
Publication Date 
2007
Excerpt: 
Style, and Business Systems -- The Political Environment: A Critical Concern -- The International Legal
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5. 
Cover image for The new rules of marketing and PR : how to use news releases, blogs, podcasting, viral marketing, & online media to reach buyers directly
by 
Scott, David Meerman.
Format: 
Books
Publication Date 
2007
Excerpt: 
that cost a fraction of your big-budget advertising campaign. Rather than bombard them with advertising
Available: Copies:
6. 
Cover image for Persuasion : psychological insights and perspectives
by 
Brock, Timothy C., 1935-
Format: 
Books
Publication Date 
2005
Excerpt: 
prejudice, persuasiveness of narratives, mass media and political persuasion, small groups, and advertising.".
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7. 
Cover image for The visionary package : using packaging to build effective brands
by 
Meyers, Herbert M.
Format: 
Books
Publication Date 
2005
Excerpt: 
designer at the strategy table -- 17. Packaging politics : The political change ; Political collaboration
Available: Copies:
8. 
Cover image for Public relations : contemporary issues and techniques
by 
Baines, Paul, 1973-
Format: 
Books
Publication Date 
2004
Excerpt: 
relations in political context -- Interview sketch 5: the role of lobbying -- Appendix 1: IPR Code of
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by 
Sheehan, Kim Bartel.
Format: 
Books
Publication Date 
2004
Excerpt: 
Controversies in contemporary advertising / Sheehan, Kim Bartel.
Available: Copies:
by 
Frith, Katherine Toland.
Format: 
Books
Publication Date 
2003
Excerpt: 
Advertising and societies : global issues / Frith, Katherine Toland.
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11. 
Cover image for The advertising handbook
by 
Brierley, Sean, 1966-
Format: 
Books
Publication Date 
2002
Excerpt: 
The advertising handbook / Brierley, Sean, 1966-
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12. 
Cover image for Beyond disruption : changing the rules in the marketplace
by 
Dru, Jean-Marie.
Format: 
Books
Publication Date 
2002
Excerpt: 
Advertising.
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