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1.

Cover image for Researching customer satisfaction & loyalty : how to find out what people really think

Researching customer satisfaction & loyalty : how to find out what people really think

Researching customer satisfaction & loyalty : how to find out what people really think

by

Szwarc, Paul.

Format:

Books

Publication Date

2005

Excerpt:

Consumer satisfaction.

Available: Copies:

2.

Cover image for Building great customer experiences

Building great customer experiences

Building great customer experiences

by

Shaw, Colin, 1958-

Format:

Books

Publication Date

2005

Excerpt:

Consumer satisfaction.

Available: Copies:

3.

Cover image for Consumers

by

Arnould, Eric J.

Table of contents http://catdir.loc.gov/catdir/toc/mh031/2002041065.html
Publisher description http://catdir.loc.gov/catdir/description/mh031/2002041065.html

Format:

Books

Publication Date

2004

Excerpt:

Consumer behavior -- United States.

Available: Copies:

4.

Cover image for Who stole my customer?? : winning strategies for creating and sustaining customer loyalty

Who stole my customer?? : winning strategies for creating and sustaining customer loyalty

Who stole my customer?? : winning strategies for creating and sustaining customer loyalty

by

Thompson, Harvey.

Format:

Books

Publication Date

2004

Excerpt:

Consumer satisfaction.

Available: Copies:

5.

Cover image for Mass affluence : seven new rules of marketing to today's consumer

Mass affluence : seven new rules of marketing to today's consumer

by

Nunes, Paul, 1963-

Table of contents http://www.loc.gov/catdir/toc/ecip0415/2004002471.html

Format:

Books

Publication Date

2004

Excerpt:

Consumer satisfaction -- United States.

Available: Copies:

6.

Cover image for A framework for marketing management

A framework for marketing management

A framework for marketing management

by

Kotler, Philip.

Format:

Books

Publication Date

2003

Excerpt:

. Analyzing Consumer Markets and Buyer Behavior -- 7. Analyzing Business Markets and Buyer Behavior -- 8

Available: Copies:

7.

Cover image for Customer behaviour : consumer behaviour and beyond

Customer behaviour : consumer behaviour and beyond

by

Widing, Robert E.

Format:

Books

Publication Date

2003

Excerpt:

Consumer satisfaction.

Available: Copies:

8.

Cover image for Marketing : connecting with customers

Marketing : connecting with customers

Marketing : connecting with customers

by

Harrell, Gilbert D.

Format:

Books

Publication Date

2002

Excerpt:

Consumer satisfaction.

Available: Copies:

9.

Cover image for Consumer behaviour : implications for marketing strategy

Consumer behaviour : implications for marketing strategy

Consumer behaviour : implications for marketing strategy

by

Neal, Cathy M.

Format:

Books

Publication Date

2002

Excerpt:

Consumer behaviour : implications for marketing strategy / Neal, Cathy M.

Available: Copies:

10.

Cover image for The agenda : what every business must do to dominate the decade

The agenda : what every business must do to dominate the decade

The agenda : what every business must do to dominate the decade

by

Hammer, Michael, 1948-

Format:

Books

Publication Date

2001

Excerpt:

Consumer satisfaction.

Available: Copies:

11.

Cover image for The loyalty effect : the hidden force behind growth, profits, and lasting value

The loyalty effect : the hidden force behind growth, profits, and lasting value

by

Reichheld, Frederick F.

Format:

Books

Publication Date

2001 1996

Excerpt:

Consumer satisfaction.

Available: Copies:

12.

Cover image for Emotion marketing : the Hallmark way of winning customers for life

Emotion marketing : the Hallmark way of winning customers for life

by

Robinette, Scott.

Contributor biographical information http://www.loc.gov/catdir/bios/mh041/00065374.html
Publisher description http://www.loc.gov/catdir/description/mh021/00065374.html
Table of contents http://www.loc.gov/catdir/toc/mh021/00065374.html

Format:

Books

Publication Date

2001

Excerpt:

Consumer satisfaction.

Available: Copies:

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Kotler, Philip.

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(2)

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(2)

Alexander, Jim, 1950-

(1)

Arnould, Eric J.

(1)

(1)

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(1)

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(1)

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(1)

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(1)

Cohen, Ronald Jay.

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(1)

Eades, Keith M.

(1)

Fornell, Claes.

(1)

Frazier, Gary L.

(1)

Gordman, Robert.

(1)

Hammer, Michael, 1948-

(1)

Harrell, Gilbert D.

(1)

Harris, Kim, 1957-

(1)

Hawkins, Del I.

(1)

Hill, Mark E., 1957-

(1)

Hill, Nigel, 1952-

(1)

(1)

Hoffman, K. Douglas.

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Johnson, Brian, 1960-

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Kear, Robert E.

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Keller, Kevin Lane, 1956-

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Lamb, Charles W.

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Lopetcharat, Kannapon.

(1)

(1)

Market Research Society.

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Mittal, Banwari.

(1)

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Newman, Bruce I.

(1)

Nunes, Paul, 1963-

(1)

Oliver, Richard L

(1)

Oliver, Richard L., 1945-2016.

(1)

Paredes, Maria Dulce.

(1)

Price, Linda L. (Linda LaVonne), 1952-

(1)

Quester, Pascale G. (Pascale Genevieve)

(1)

Rao, Ajit, 1962-

(1)

Reichheld, Frederick F.

(1)

Robinette, Scott.

(1)

Schultz, Duane P.

(1)

Schultz, Sydney Ellen.

(1)

Shaw, Colin, 1928-

(1)

Shaw, Colin, 1958-

(1)

Sheth, Jagdish N.

(1)

Soechtig, Steven G., author.

(1)

Sturman, Edward.

(1)

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(1)

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(1)

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(1)

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Item Category 1

Non-Fiction Books

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Recommended Books

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Recommended Books

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(42)

Library

RC Bloemfontein

RC Braamfontein

RC Pretoria CBD

VC Durban North

VC Nelson Mandela Bay

VC Pietermaritzburg

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On-Shelf Faculty Commerce (IIE CAT only)

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Publication Date

Subject

Consumer satisfaction.

(25)

Customer relations.

(11)

(7)

Customer services.

(6)

Marketing -- Management.

(6)

Consumer behavior.

(5)

Strategic planning.

(4)

Consumers' preferences.

(3)

Customer loyalty.

(3)

Job satisfaction.

(3)

(2)

Consumer behavior -- United States.

(2)

Consumer satisfaction -- Evaluation.

(2)

Customer services -- Management.

(2)

(2)

Marketing research.

(2)

Organizational behavior.

(2)

Organizational effectiveness.

(2)

Personnel management.

(2)

Psychological tests.

(2)

(2)

Service industries -- Marketing.

(2)

Strategisch management.

(2)

Advertisers -- Attitudes.

(1)

Affluent consumers -- United States.

(1)

Brand name products.

(1)

Clinical psychology -- South Africa.

(1)

Consumentengedrag.

(1)

Consumer behavior -- Australia -- Case studies.

(1)

Consumer behavior -- Australia.

(1)

Consumer behavior -- New Zealand -- Case studies.

(1)

Consumer behavior -- New Zealand.

(1)

Consumer satisfaction -- United States.

(1)

Consumers -- United States.

(1)

Culturele aspecten.

(1)

Customer relations -- Management.

(1)

(1)

Electronic commerce -- Psychological aspects.

(1)

Executives -- Training of.

(1)

Internet marketing.

(1)

Klantgerichtheid.

(1)

Labor productivity.

(1)

(1)

(1)

Market surveys -- Australia -- Case studies.

(1)

Market surveys -- Australia.

(1)

Market surveys -- New Zealand -- Case studies.

(1)

Market surveys -- New Zealand.

(1)

Marketing -- Gestion.

(1)

Marketing -- South Africa -- Management.

(1)

Marketing -- South Africa.

(1)

Marketing -- United States.

(1)

(1)

(1)

Organizational change.

(1)

Problem solving.

(1)

Product management -- United States.

(1)

Product management.

(1)

Psychology -- Study and teaching (Graduate) -- South Africa.

(1)

Psychology, Industrial.

(1)

Public relations & advertising.

(1)

Quality assurance.

(1)

Relationship marketing.

(1)

Sales management.

(1)

(1)

Service industries -- Marketing -- Case studies.

(1)

(1)

Success in business.

(1)

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