the online age / Brian Sternthal -- Digital brand storytelling / Mohanbir Sawhney -- Branding services

Business communication essentials : fundamental skills for the mobile-digital-social workplace /

-- Print and digital newspapers -- Magazines -- Recorded music -- Radio -- Film and video -- Television

Digital marketing excellence : planning, optimizing and integrating online marketing / Smith, P. R

Digital media and innovation : management and design strategies in communication / Gershon, Richard

integrated marketing communications -- Managing mass communications: advertising, sales promotions, events

Digital activism in the social media era : critical reflections on emerging trends in sub-Saharan

Architecting experience : a marketing science and digital analytics handbook / Wheeler, Scot R.

students, as well as researchers and lecturers in social psychology, marketing, and communications. It is

Business communication : rethinking your professional practice for the post-digital age / Hartley

Advertising and promotion : an integrated marketing communications perspective / Belch, George E

marketing communication -- Global marketing and the digital revolution -- Strategic elements of competitive