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1. 
Cover image for Marketing plans : how to prepare them, how to use them
Marketing plans : how to prepare them, how to use them
by 
McDonald, Malcolm.
Format: 
Books
Publication Date 
1995
Excerpt: 
objectives and strategies -- 7. The communication plan: 1 The advertising and sales promotion plans -- 8. The
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2. 
Cover image for Sales management : an operational approach
Sales management : an operational approach
Sales management : an operational approach
by 
Abratt, Russell.
Format: 
Books
Publication Date 
1989
Excerpt: 
Sales management : an operational approach / Abratt, Russell.
Available: Copies:
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