by
Keegan, Warren J. author.
Format:
Books
Publication Date
2015
Excerpt:
-- Global marketing communications decisions ii: sales promotion, personal selling, and special forms of
by
Kotler, Philip (Philip J.), 1931-
Format:
Books
Publication Date
2014 2013
Excerpt:
-- 15. Advertising and Public Relations -- 16. Personal Selling and Sales Promotion -- 17. Direct and
by
Daniels, Dawn, author.
Format:
Books
Publication Date
2014
Excerpt:
Clients -- The sales promotion letter -- The circular -- Reply to a letter of enquiry -- Reply to a letter
by
Shimp, Terence A.
Format:
Books
Publication Date
2014
Excerpt:
Sales promotion.
by
Blakeman, Robyn, 1958-
Format:
Books
Publication Date
2014
Excerpt:
-- Electronic media -- Social media -- Mobile media -- Out-of-home and transit -- Direct marketing and sales
by
Davis, John, 1960 February 17- author.
Format:
Books
Publication Date
2013
Excerpt:
-- section 7. Advertising/promotion metrics -- section 8. Direct marketing metrics -- section 9. Online
by
McDonald, Malcolm.
Format:
Books
Publication Date
2013
Excerpt:
; Setting a price ; Sales promotion ; Advertising ; Public relations ; Sponsorship ; Personal selling
by
O'Guinn, Thomas.
Format:
Books
Publication Date
2013
Excerpt:
Sales promotion -- Management.
by
Chaffey, Dave, 1963-
Format:
Books
Publication Date
2013
Excerpt:
.Product -- 2.6.Price -- 2.7.Place -- 2.8.Promotion -- 2.9.People -- 2.10.Physical evidence -- 2.11.Process
by
Shimp, Terence A.
Format:
Books
Publication Date
2013
Excerpt:
Sales promotion.
by
Baskerville, David.
Format:
Books
Publication Date
2013
Excerpt:
Guild of America -- Contract -- Demonstration recordings -- Local promotion -- Promotion by mail and
by
Brassington, Frances.
Format:
Books
Publication Date
2013
Excerpt:
communication -- Promotion : advertising and sales promotion -- Promotion : direct and digital marketing
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