Advertising and integrated brand promotion / O'Guinn, Thomas C.

Sales promotion.

-- 15. Advertising and Public Relations -- 16. Personal Selling and Sales Promotion -- 17. Direct and

Clients -- The sales promotion letter -- The circular -- Reply to a letter of enquiry -- Reply to a letter

-- Electronic media -- Social media -- Mobile media -- Out-of-home and transit -- Direct marketing and sales

Sales promotion.

Sales promotion -- Management.

Guild of America -- Contract -- Demonstration recordings -- Local promotion -- Promotion by mail and

communication -- Promotion : advertising and sales promotion -- Promotion : direct and digital marketing

wholesaling -- Communicating customer value: advertising and public relations -- Sales promotion and selling

; Setting a price ; Sales promotion ; Advertising ; Public relations ; Sponsorship ; Personal selling

-- Price -- Place -- Promotion -- People -- Process -- Physical evidence -- Further reading -- References.