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52 Results Found

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Comparison of narrative advertising and mere product placing

Van Vuuren, Mariken Jansen.

Format:

Manuscript

Publication Date

2011

Excerpt:

Comparison of narrative advertising and mere product placing / Van Vuuren, Mariken Jansen.

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An explorative study of the narrative theme of advertising in private banking

Dickinson, Michael.

Format:

Manuscript

Publication Date

2011

Excerpt:

An explorative study of the narrative theme of advertising in private banking / Dickinson, Michael.

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The discourse of African Renaissance in contemporary advertising

Qwabe, Bafana.

Format:

Manuscript

Publication Date

2010

Excerpt:

The discourse of African Renaissance in contemporary advertising / Qwabe, Bafana.

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Cover image for Analyzing branding and TV advertising targeted at children from age of 2-11 years and how it promotes materialism, which may lead to perceptions around stereotypes

Analyzing branding and TV advertising targeted at children from age of 2-11 years and how it promotes materialism, which may lead to perceptions around stereotypes

Gomes Da Silva, Ricardo.

Format:

Manuscript

Publication Date

2008

Excerpt:

Analyzing branding and TV advertising targeted at children from age of 2-11 years and how it

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Advertising and children : the effects of advertising on children

Kruger, Tania.

Format:

Manuscript

Publication Date

2008

Excerpt:

Advertising and children : the effects of advertising on children / Kruger, Tania.

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Should advertising agencies consider customisation as a tool for meeting clients brand needs?

Botes, Wayne.

Format:

Manuscript

Publication Date

2007

Excerpt:

Should advertising agencies consider customisation as a tool for meeting clients brand needs? /

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Consumer generated media : blogging and its effect on advertising and consumer behaviour in South Africa

James, Christopher.

Format:

Manuscript

Publication Date

2006

Excerpt:

Consumer generated media : blogging and its effect on advertising and consumer behaviour in South

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Does advertising influence purchase behaviour of consumers when it comes to hair colouring products?

Brivik, L. H.

Format:

Manuscript

Publication Date

2006

Excerpt:

Does advertising influence purchase behaviour of consumers when it comes to hair colouring products? /

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An investigation into the lack of targeted online advertising to lower income markets in South Africa

Alter, Gidon Hillel.

Format:

Manuscript

Publication Date

2006

Excerpt:

An investigation into the lack of targeted online advertising to lower income markets in South

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10.

The future of television advertising lies in branded television

Sema, Reneilwe.

Format:

Manuscript

Publication Date

2005

Excerpt:

The future of television advertising lies in branded television / Sema, Reneilwe.

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11.

The connection between creativity and effectiveness in television advertising

Lombard, Leanne.

Format:

Manuscript

Publication Date

2005

Excerpt:

The connection between creativity and effectiveness in television advertising / Lombard, Leanne.

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12.

Building brand equity : has stereotyping of black women in advertising helped build brand equity in South Africa

Bonus, Michael.

Format:

Manuscript

Publication Date

2005

Excerpt:

Building brand equity : has stereotyping of black women in advertising helped build brand equity in

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