A study of female consumer attitudes towards celebrity endorsement of cosmetic products within brand equity in South Africa

The rules of CrossFit : a case study on CrossFit as a challenger brand to establish brand equity in modern sport

Strengthening the visual branding of Pretoria : a case study of Cool Capital

How are tattoos, as a tool to create a personal brand, perceived by South Africans when encountered in the corporate world? : a collective case study on South African perspectives

Exploratory study to determine how digital brand strategy is an essential tool for brand building in participation age

A qualitative study to unpack how DS Sbu has used his personal brand to create awareness for MoFaya energy drink

Exploring Marie Claire's use of Twitter as a brand relationship tool during the R30 per day scandal : a case study

Female consumer perception towards brands that perpetuate female stereotypes and those that do not : case study in the South African context

The feasibility of crisis management : a study of consumer perception and its impact on crisis management

Selling South Africa : the use of South Africa in commercial brands' marketing efforts, national pride and the nation brand : a case study

A study of brand memorability and engagement at the South African music festival Oppikoppi

BrandU : an investigation into how South African millenials [sic] relate to marketing endorsement strategies in favour of social media brand influencers, as well as brand influencer focused campaigns : case study: Woolworths' "Style By SA" campaign