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13. 
Cover image for Social media marketing
by 
Tuten, Tracy L., 1967- author.
Format: 
Books
Publication Date 
2024
Excerpt: 
Internet advertising.
Available: Copies:
14. 
Cover image for Marketing communications
by 
Egan, John, 1952- author.
Format: 
Books
Publication Date 
2023
Excerpt: 
Advertising.
Available: Copies:
15. 
Cover image for DIGITAL MARKETING FOUNDATIONS AND STRATEGY.
by 
Zahay, D
Format: 
Books
Publication Date 
2023
Excerpt: 
engine marketing--Paid search and social advertising--Social media marketing as a cornerstone of strategy
Available: Copies:
16. 
Cover image for Digital marketing in practice : design, implement and measure effective campaigns
by 
Knight, Hanne, author.
Format: 
Books
Publication Date 
2023
Excerpt: 
and online advertising, it shows how to create plans and set objectives, design digital marketing
Available: Copies:
17. 
Cover image for Digital storytelling for brands
by 
Tombleson, Bridget, author.
Format: 
Books
Publication Date 
2023
Excerpt: 
Advertising.
Available: Copies:
18. 
Cover image for The SAGE handbook of digital marketing
by 
Hanlon, Annmarie, editor.
Format: 
Books
Publication Date 
2022
Excerpt: 
/ Programmatic Advertising/ The Role of Push Notifications/ The Chatbot Revolution: Companies and Consumers in a
Available: Copies:
19. 
Cover image for Principles of marketing
by 
Kotler, Philip, author.
Format: 
Books
Publication Date 
2021
Excerpt: 
Strategy -- 15. Advertising and Public Relations -- 16. Personal Selling and Sales Promotion -- 17. Direct
Available: Copies:
20. 
Cover image for MARKETING TOURISM AND HOSPITALITY : concepts and cases.
by 
GEORGE, RICHARD.
Format: 
Books
Publication Date 
2021
Excerpt: 
hospitality products, branding, and pricing -- 9. Tourism distribution -- 10. Promoting and advertising
Available: Copies:
21. 
Cover image for Principles of strategic communication
by 
Holtzhausen, Derina Rhoda, author.
Format: 
Books
Publication Date 
2021
Excerpt: 
Advertising.
Available: Copies:
by 
Koekemoer, Ludi.
Format: 
Books
Publication Date 
2020
Excerpt: 
-- Advertising -- Advertising creativity -- Advertising media and media planning -- Personal selling -- Shopper
Available: Copies:
23. 
Cover image for Basics of entrepreneurship
by 
Nieuwenhuizen, C. (Cecile)
Format: 
Books
Publication Date 
2020
Excerpt: 
your market -- Advertising your small business -- Operations management -- The human resource function
Available: Copies:
by 
Bly, Robert W., author.
Format: 
Books
Publication Date 
2020
Excerpt: 
Advertising copy.
Available: Copies:
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