Industrial marketing -- Case studies.

groups 15 brand new case studies showcasing real-life examples from recognisable brands such as Coca

. Key features include: Case Studies which showcase how qualitative research has been instrumental in

chapter-ending case studies that give students the opportunity to reflect on and synthesize what they have

International business enterprises -- Case studies.

, Machine Learning and Artificial Intelligence. Including new international case studies and up

Social responsibility of business -- Case studies.

strategic decision-making, this book also includes 14 case studies accompanied by detailed teaching notes

dilemmas encountered in the South African healthcare environment. It uses case studies to help the

includes case studies and examples helping to put theory into practice, in addition to learning and

Consumer behavior -- Case studies.

New case studies include Black Lives Matter (Starbucks); surveillance capitalism (Facebook); diversity