Transportation and the economy -- Transportation technology and systems -- Costing and pricing for

Margins -- Calculating Gross Profit -- Merchandising Metrics -- Pricing Generally -- Selling Price

-- Transfer pricing -- Divisional performance -- Working capital -- Capital structure and cost of capital

communication strategy -- Implementing marketing communication mix strategies -- Pricing concepts and setting

, transportation, information, sourcing, and pricing. The 7th Edition, Global Edition, weaves in compelling case

-- Pricing with market power -- Oligopoly and monopolistic competition -- Strategies over time -- Managerial

-- Implementing merchandise plans -- Financial merchandise management -- Pricing in retailing -- Communicating

-making -- Understanding customers -- Service development and design -- The pricing of services -- The service delivery

decisions -- Pricing decisions -- Distribution management (placement) and retailing -- Marketing

. Building customer relationships -- 15. Product development and supply chain management -- 16. Pricing and

competitive markets -- Market structure and competitive strategy -- Market power -- Pricing with market power

: -- Designing and managing products and brands: building customer value -- Internal marketing -- Pricing