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00000IIE
Print
2. 
Cover image for Basic marketing : a global-managerial approach
by 
Perreault, William D.
Format: 
Books
Publication Date 
1996
Excerpt: 
-- introduction to integrated marketing communications -- Personal selling -- Advertising and sales promotion
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3. 
Cover image for Marketing plans : how to prepare them, how to use them
by 
McDonald, Malcolm.
Format: 
Books
Publication Date 
1995
Excerpt: 
objectives and strategies -- 7. The communication plan: 1 The advertising and sales promotion plans -- 8. The
Available: Copies:
by 
Miller, Robert B. (Robert Bruce), 1931-
Format: 
Books
Publication Date 
1988
Excerpt: 
Sales promotion.
Available: Copies:
by 
Govoni, Norman A. P.
Format: 
Books
Publication Date 
1986
Excerpt: 
Sales promotion.
Available: Copies:
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