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Advertising and promotion : an integrated marketing communications perspective

Belch, George E. (George Edward), 1951-

Format:

Books

Publication Date

2004

Excerpt:

Advertising and promotion : an integrated marketing communications perspective / Belch, George E

Available: Copies:

Strategic sports event management : an international approach

Masterman, Guy.

Format:

Books

Publication Date

2004

Excerpt:

communications -- Communications toolkit -- Public relations -- Personal media -- Interactive media -- Mass media

Available: Copies:

Contemporary advertising

Arens, William F.

Format:

Books

Publication Date

2004

Excerpt:

, electronic, and digital media -- Using advertising media -- Using print media -- Using electronic media

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Advertising, promotion & supplemental aspects of integrated marketing communications

Shimp, Terence A.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-t.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=012955782&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2060814&custom_att_2=simple_viewer
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-d.html

Format:

Books

Publication Date

2003

Excerpt:

Advertising, promotion & supplemental aspects of integrated marketing communications / Shimp

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Communication, technology and society

Green, Lelia, 1956-

Table of contents http://catdir.loc.gov/catdir/toc/fy032/2002283436.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0657/2002283436-d.html

Format:

Books

Publication Date

2002

Excerpt:

Communication, technology and society / Green, Lelia, 1956-

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Communication, cultural and media studies : the key concepts

Hartley, John, 1948-

Format:

Books

Publication Date

2002

Excerpt:

Communication, cultural and media studies : the key concepts / Hartley, John, 1948-

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Media writer's handbook : a guide to common writing and editing problems

Arnold, George T.

Table of contents http://catdir.loc.gov/catdir/toc/mh023/99025514.html
Publisher description http://catdir.loc.gov/catdir/description/mh023/99025514.html

Format:

Books

Publication Date

2000

Excerpt:

Media writer's handbook : a guide to common writing and editing problems / Arnold, George T.

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Mass media, towards the millennium : the South African handbook of mass communication

De Beer, A. S. (Arrie)

Format:

Books

Publication Date

1998

Excerpt:

Mass media, towards the millennium : the South African handbook of mass communication / De Beer, A

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Advertising communications & promotion management

Rossiter, John R.

Table of contents http://swbplus.bsz-bw.de/bsz061199036inh.htm

Format:

Regular print

Publication Date

1997

Excerpt:

Advertising communications & promotion management / Rossiter, John R.

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10.

Culture, society, and the media

Gurevitch, Michael.

Publisher description http://catdir.loc.gov/catdir/enhancements/fy0648/88029700-d.html

Format:

Books

Publication Date

1988 1982

Excerpt:

Culture, society, and the media / Gurevitch, Michael.

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