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Managing small business : an entrepreneurial emphasis

Moore, Carlos W.

Format:

Books

Publication Date

2008

Excerpt:

-- Product and supply chain management -- Pricing and credit decisions -- Promotional planning -- Global

Available: Copies:

Marketing

Lamb, Charles W.

Format:

Books

Publication Date

2008

Excerpt:

marketing communication mix strategies -- Pricing concepts and setting the right price -- Putting it all

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International marketing

Cateora, Philip R.

Digital material
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0632/2005057682-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0632/2005057682-d.html

Format:

Books

Publication Date

2007

Excerpt:

Communications and International Advertising -- Personal Selling and Sales Management -- Pricing for

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Transport economic theory

Jara-Diaz, Sergio.

View this book online, via DawsonERA, both on- and off-campus
This title is also available in print. Click here.
Inhaltsverzeichnis http://swbplus.bsz-bw.de/bsz267527411inh.htm

Format:

Books

Publication Date

2007

Excerpt:

-- Synthesis -- Optimal transport pricing -- Introduction -- Optimal pricing in the single output case

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Essentials of investments

Bodie, Zvi.

Format:

Books

Publication Date

2007

Excerpt:

: Past and Prologue -- Efficient Diversification -- Capital Asset Pricing and Arbitrage Pricing Theory

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International marketing

Kleindl, Brad Alan, 1955-

Table of contents http://catdir.loc.gov/catdir/enhancements/fy1213/2006287648-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1302/2006287648-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1213/2006287648-d.html

Format:

Books

Publication Date

2007

Excerpt:

. International exchange -- Lesson 10.2. International pricing and payments -- Lesson 10.3. Balance of payments

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Sport marketing

Mullin, Bernard James.

Table of contents http://catdir.loc.gov/catdir/toc/ecip074/2006035638.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016304780&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016304780&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2007

Excerpt:

branded merchandise -- Pricing strategies -- Promotions -- Sales -- Promotional licensing and sponsorship

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Hospitality management accounting

Jagels, Martin.

Table of contents http://catdir.loc.gov/catdir/toc/ecip061/2005028314.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0623/2005028314-d.html

Format:

Books

Publication Date

2007

Excerpt:

-- The "bottom up" approach to pricing -- Cost management -- The cost-volume-profit approach to decisions

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What the customer wants you to know : how everybody needs to think differently about sales

Charan, Ram.

Table of contents http://catdir.loc.gov/catdir/toc/ecip0723/2007030980.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016512961&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016512961&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0828/2007030980-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0828/2007030980-d.html

Format:

Books

Publication Date

2007

Excerpt:

, in a guide that also covers how to address pricing concerns while making sales issues relevant to

Available: Copies:

10.

Accounting and financial management : developments in the international hospitality industry

Harris, Peter J. (Peter James), 1944-

Table of contents http://catdir.loc.gov/catdir/toc/fy0611/2006296416.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0805/2006296416-d.html

Format:

Books

Publication Date

2006

Excerpt:

Collini -- Customer profitability accounting in the context of hotels / Vira Krakhmal -- Room rate pricing

Available: Copies:

11.

Marketing management

Kotler, Philip.

Table of contents http://catdir.loc.gov/catdir/toc/ecip055/2004029595.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=013189849&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=013189849&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Inhaltsverzeichnis http://bvbr.bib-bvb.de:8991/F?func=service&doc%5Flibrary=BVB01&doc%5Fnumber=013189849&line%5Fnumber=0001&func%5Fcode=DB%5FRECORDS&service%5Ftype=MEDIA

Format:

Books

Publication Date

2006

Excerpt:

Services -- Chapter 14 -- Developing Pricing Strategies & Programs -- Part VI. Delivering Value: Chapter 15

Available: Copies:

12.

Strategic marketing

Cravens, David W.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy0619/2004061068-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0619/2004061068-d.html

Format:

Books

Publication Date

2006

Excerpt:

. Strategic brand management -- Ch. 10. Value-chain strategy -- Ch. 11. Pricing strategy and management -- Ch

Available: Copies:

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